2. Build a pyramid with your code. One of the easiest ways to satisfy search engines and users is to quickly get to the point of a page by designing it like a pyramid. Put the most important information at the very top of the page, in text or text links that go to top-level pages. Content should be placed so that the most important, useful information is at or near the top of the page, above the "fold." The least important information and links should be lower on the page. … [Read more...] about How To Impress Search Engines and Users – Focus: Web Site Navigation
Useless web site
Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com … [Read more...] about Incredibly Valuable Or Utterly Useless As A Link Building Tool?
I often feel sorry for small businesses. I do. Too often they don’t have the funds, time, or resources to investigate things as thoroughly as they should. Unlike larger businesses with deep pockets, small business can’t hire first-rate, high-end SEOs to do all the right things for them. All too often they have to rely on the free advice on blogs, forums, and social networking sites—and then do all the worrying themselves. If they are in a slightly better position, they might be able to pawn off some of that worry to an SEO which they have not fully vetted, and who may end up taking their campaign in the wrong direction. But that leaves them with entirely new things to worry about. … [Read more...] about 10 Useless SEO Worries (Part 1)
As harsh as all this sounds, I’m actually an optimist. I believe you have to recognize and accept your site’s inbound link potential, and respond based on your level of commitment to the medium itself. If you launched a site with ten bucks for no other reason than to “give this web thing a shot,” then good luck to you and please keep the spam down. If, on the other hand, you launched a site because of a desire to help me and others accomplish something, no matter how small, then even if you are an ecommerce site, you have a shot. Harry Callahan once said “A man’s got to know his limitations.” So should a web site. … [Read more...] about Attention Shopping Sites! Generic Content Means Generic Links
While most everyone who has been involved in online marketing for any length of time knows this, Matt's article serves as a great little reality check to those who are a little newer to the game. Alexa rankings are pretty much meaningless. The problem with Alexa is that it draws data only from people who have the Alexa toolbar installed on their web browser. Since it's mostly marketers and tech types who have even heard of Alexa (and not your mom, aunt Sylvia or your best friend Joe), the results tend to skew toward the types of sites marketers and tech types enjoy. … [Read more...] about A Simple Reminder of Why Alexa is Useless