5. Always use a sitemap. Create a content-driven sitemap containing links to the inside pages of your Web site (or in the case of huge sites, links to the top-level pages). A Table of Contents is also helpful in some cases. Be sure to link to your sitemap or TOC near the top of the homepage as it will be picked up by crawlers, and also appreciated by site visitors. Hint: Pay to have this page included in any search portal that offers a regular refresh, if you add new pages on a regular basis. … [Read more...] about How To Impress Search Engines and Users – Focus: Web Site Navigation
Useless web sites
Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com … [Read more...] about Incredibly Valuable Or Utterly Useless As A Link Building Tool?
SEO opinions are like elbows—everybody has at least two, and each is on the opposite side of the issue! (I refrained from using the analogy about everybody’s opinions stinking. You’re welcome.) Seriously, you can’t spend your time worrying about what SEO experts say and who contradicts them. Or about who’s right and who’s wrong. I’m not saying that you shouldn’t read any information on the various sites frequented by the SEO community. I’m just saying take it all with a grain of salt. If you find someone that you tend to agree with based on your own experience, then go ahead and put a bit more stock into what that person says. But don’t take it as gospel truth and always be open to different schools of thought. … [Read more...] about 10 Useless SEO Worries (Part 1)
As harsh as all this sounds, I’m actually an optimist. I believe you have to recognize and accept your site’s inbound link potential, and respond based on your level of commitment to the medium itself. If you launched a site with ten bucks for no other reason than to “give this web thing a shot,” then good luck to you and please keep the spam down. If, on the other hand, you launched a site because of a desire to help me and others accomplish something, no matter how small, then even if you are an ecommerce site, you have a shot. Harry Callahan once said “A man’s got to know his limitations.” So should a web site. … [Read more...] about Attention Shopping Sites! Generic Content Means Generic Links
While most everyone who has been involved in online marketing for any length of time knows this, Matt's article serves as a great little reality check to those who are a little newer to the game. Alexa rankings are pretty much meaningless. The problem with Alexa is that it draws data only from people who have the Alexa toolbar installed on their web browser. Since it's mostly marketers and tech types who have even heard of Alexa (and not your mom, aunt Sylvia or your best friend Joe), the results tend to skew toward the types of sites marketers and tech types enjoy. … [Read more...] about A Simple Reminder of Why Alexa is Useless