Up until now, a lot of people within the digital marketing industry believed that user engagement and content marketing metrics were a ranking signal. Google just blew this out of the water with the announcement that, in fact, they’re not. During a recent Hangout, Webmaster Trends Analyst John Mueller said, “I don’t think we even see what people are doing on your web site” and “So from my point of view, that is not something I’d really treat as a ranking factor.” This vague and sweeping statement has left a lot of people confused, as they were firm believers that user engagements were an influential signal. Others, like myself, were left fulfilled in the sense that Google has finally answered this long-standing myth. Does this mean that webmasters should focus on pure content creation and link acquisition? No. Nothing changes. Continue to create a holistic digital strategy that encapsulates engaging content creation that answers people’s … [Read more...] about User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test in which it saw increased engagement from both desktop and mobile users. Etsy has always had search but at a basic level — it was described to me as a “one-size-fits-all approach” — that didn’t do a good job of showcasing the site’s products. The company is now doing a better job of recognizing user intent and delivering more tailored results. The top image below is a “before” screen, and the second image below is the “after” screen. These screens may look similar but there’s now a great deal more going on “under the hood” to make results more relevant and to expose more … [Read more...] about Etsy Boosts Search For Better Content Discovery, User Engagement
People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking to us, having relevant users who are your true audience linking to you seems like it would be a good thing, doesn’t it? We talk a lot about creating good, useful content. We talk about socializing it. What we don’t talk about as much is user engagement with that content. So, let’s dive into that and see how it relates to (hopefully!) helping you generate more amazing and relevant content and links. Blog Comments Typically, people discuss articles on Search Engine Land. These conversations occur on social media outlets like Facebook and Twitter, as well as in the comments section of the article itself. What I like about the above 2 examples is that the author is asking for … [Read more...] about How To Amp Up Your User Engagement (And Get More Links)
Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and analytical techniques. One aspect of technology which has changed significantly over time, and continues to carry a substantial impact, is the screen resolution of the marketer’s audience. Apple’s new Retina Display and the extensive marketing push surrounding it exemplifies the general trend of larger consumer electronics companies pushing for a high-resolution Web. Screen resolution is the measurement of how many pixels a computer monitor can display at once. Older monitors display a pixel count in the hundreds of thousands; whereas, newer monitors can claim a pixel count well into the millions. As the number of pixels displayed grows, so does the quality of the images rendered on the monitors of a marketer’s target audience. An Important Aspect To Consider While screen resolution is important, the aspect ratio of a monitor also plays … [Read more...] about Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
With over 27.4 million iPhone 5s sold in the last quarter of 2012 alone, the iPhone 5 is the world’s best-selling smartphone according to a recent report by Strategy Analytics, with its sales figures far outstripping those of previous iPhone models. The Samsung Galaxy S3, though it lags behind the iPhone in sales, put in a very strong performance during 2012 – it was the best-selling smartphone worldwide until early this year when the iPhone 5 eclipsed it. But, sales figures aren’t the only important numbers marketers need to consider when contemplating an online campaign. The share of mobile Web usage generated by these devices, and the behavior of those users, are also important metrics. In North America, where the advertising market is largest, the Chitika online advertising network looked into the Web usage share between the iPhone 5 and the Galaxy S3. That study found, despite the much heavier worldwide sales of the iPhone 5 in the U.S. and Canadian market, the … [Read more...] about iPhone 5 Vs. Galaxy S3: Which Users Engage With More Ads?