In part one of this series, I covered a number of important points about Google’s quality updates (aka Phantom). I tried to provide a solid foundation for understanding what Phantom is and how it works, explaining its history, its path since 2015 and how it rolls out. In part two, I’m going to dive deeper by providing examples of “low-quality user engagement” that I’ve seen on sites affected by Phantom. I’ve analyzed and helped many companies that have been impacted by Google’s quality updates since May of 2015, and I’ve seen many types of quality problems during my travels. Today, I’ll try and explain more about those problems and provide some recommendations for sites that have been impacted. So fire up your proton packs. There’s ectoplasm ahead. Back to school, back to algorithm updates First, a quick note about what we’ve been seeing this fall so far. September of 2016 was one of the most volatile months in a long … [Read more...] about The connection to low-quality user experience
User experience ux
The term UX (which stands for ‘User Experience’) is somewhat overused and in danger of becoming a buzz word. On one hand, it’s great that more companies are now beginning to pay attention to UX – but do they truly understand what it means and how important it is to the success of their business? According to Don Norman and Jackob Nielson’s definition of UX: “User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Simply put, UX includes everything from the actions you take to the way you feel when you use a product or service. User experience is all around us Typically, we think of UX in the context of websites or digital applications. However, before I sat down to write this article, I made a coffee and therefore I had a ‘user experience’. UX is everywhere in our daily lives, though we might not associate it with routine activities. And it’s even rarer for … [Read more...] about UX: Should we really be bothered about it?
Editor’s Note: This is a section of our completely redone SEO Guide. Enjoy! I’ve been in the web marketing industry so long that I get to tell “back in the day” stories that leave today’s younger generation of SEOs scratching their head wondering what the heck I’m talking about. It’s kind of like explaining to your children that cartoons used to air on TV for only three hours a week! And you had to get up at 7 AM to watch them live! Just to prove my point, when I started doing SEO (“back in the day”), rankings were the only thing that mattered. I’m ashamed to admit it, but in my very earliest days, my optimization practices constituted getting the keyword on the page as many times as possible without ruining the visitor’s on-page experience. It’s heartening to know that I, and the industry at large, have come a long, long way since then. In fact, if there was just one very significant evolution that has happened … [Read more...] about Making SEO and User Experience Work Together
Are you creating a positive experience for your customers? Your audience is the most important aspect of your digital marketing campaign. A trend you’ll see continue to rise in 2016 and beyond is designing a user experience. As you’re designing a website or mobile app for your brand, ask yourself if your users will have a memorable experience and whether your message will leave an impact. User experience testing and practicing is no longer optional. As quickly as a user finds your website, they will just as quickly bounce and move on if they don’t have the experience they hoped. It starts with usability, cleanliness, and the value it brings to your audience. But it’s so much more than that. All aspects of your website contribute to the overall experience. Every business and every website you interact with has their own way of expressing themselves. How are you going to make sure your voice is heard and your customers find what they need on your website? User … [Read more...] about What You Need to Know About User Experience Design
At Search Marketing Expo East, Google engineer Gary Illyes talked a lot about user experience and how webmasters really need to focus on that. Over the past week or so, I asked Google about this and tried to understand why Google stressed this point so much at the event. Google told us in a statement: We’re making a big push to ensure the search results we deliver reflect this principle. Back in May, Google announced it is able to fully render your web pages both in desktop mode and Google mode. Webmasters are indeed noticing GoogleBot fully crawling and rendered the final page, the page the user sees, not just the code behind the page. So GoogleBot sees what users see when they visit your web page. Google has been making a strong point about this for months. Google Ranking Algorithm May Use Mobile UX As A Signal Why is Google pushing this so much to webmasters? Is it just about them being on a campaign to make the web a better place? Possibly, but how can Google do that where … [Read more...] about Google May Add Mobile User Experience To Its Ranking Algorithm