If you’ve been impacted negatively, don’t wait. Even Google’s John Mueller has said not to. Check 30:14 in the video. Objectively measure the quality of your site. Go through your site like a typical user would. And if you have a hard time doing this objectively, have others go through your site and provide feedback. You might be surprised by what you surface. Perform a thorough crawl analysis and audit of your site through a quality lens. This is always a great approach that can help surface quality problems. I use both DeepCrawl and Screaming Frog extensively. (Note: I’m on the customer advisory board for DeepCrawl and have been a huge fan of using it for enterprise crawls for years.) Understand the landing pages that have dropped, the queries those pages ranked for, and put yourself in the position of a user arriving from Google after searching for those queries. Does your content meet or exceed expectations? Understand the “annoyance factor.” … [Read more...] about The connection to low-quality user experience
User experience ux
Does the website blow you away with its design? Have your needs been met? Does it clearly inform you of who the brand is and what services it offers? Did you hesitate at any point while using the website? Would you visit this site again? If the answer is ‘no’ to a number of these questions, it’s likely there are issues with the site’s overall user experience. … [Read more...] about UX: Should we really be bothered about it?
Image Compression: Large images can take up a whole lot of bandwidth, but with HD resolution screens so common, you cannot compromise on image quality for speed. Instead, make sure to save images in the best format (jpg, gif, bmp) depending on what provides the best quality for your image. You can then run your image through compression tools to decrease the size without decreasing the quality. Streamlined Code: Technology has improved quite a bit since back in the day. We can do things today with just a few lines of code that required a gluttony of code just a few years ago. And it keeps getting better! While this is good for the web at large, it often means if you’re not keeping up, you’re slowing down. Keep your code lean and clean to keep your site speed up to par. Fast Servers: Your web host can also play a critical role in your site speed issues. Sharing server space is likely to slow you down, so consider getting a dedicated server. This is especially critical for … [Read more...] about Making SEO and User Experience Work Together
For new users, you can browse all available host houses before logging in and creating an account. The team of designers at Airbnb look to impact all aspects of your journey. From the mobile app to the website, each visit is personalized and invites you to keep scrolling. … [Read more...] about What You Need to Know About User Experience Design