For example, when looking at the All Pages report in Google Analytics, you’ll see pageviews, but not sessions on each page. This is because pages themselves don’t have sessions – remember, pages are like stops you make along your road trip. The All Pages report is is a hit–scoped report, thus the representation of “pageviews” rather than “sessions” as a metric in the report. More on that below! … [Read more...] about Google Analytics Scope: Why Metrics & Dimensions Matter
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Above, I’ve highlighted author, published date, and content category. With this information for all blog posts, we’ll be able to calculate how long content has been live for, whether certain categories drive more traffic, or – assuming the necessary event/goal tracking is in place – which authors are driving the most users to sign up for our newsletter (if you haven’t already, it’s pretty good…). … [Read more...] about No data? No problem! Retroactive content analysis in Google Analytics
If you set a Custom Variable on your webpage then it will essentially sit on your page, waiting for either a pageview to be tracked, or an event to be called. If you set a custom variable on a page and don’t track a page or an event after it, that custom variable will NOT get passed to Google. Sometimes you might not be tracking any events on a page, but you’ll want to set a custom variable. Because of how code is delivered, it’s possible that custom variable might only get generated AFTER the head document. Usually a page can be coded so that these variables can be determined before the HTML is delivered and then you can have the custom variables created in the head of the document as well. Maybe it could theoretically be put in the head, but the developers didn’t build the page that way, and you’re not willing or able to have them redo everything. In those cases you can set a Custom Variable anywhere on the page, and then rather than tracking the … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
How Can LunaMetrics Help? Are you ready to try it out? LunaMetrics is a Google Tag Manager Certified Partner that is here to help you implement Google Tag Manager and Google Analytics through GTM. You can reach out to us, check out some of our other blogs on Google Tag Manager, check out our GTM Book and GTM recipes, or find out when our Google Tag Manager trainings are coming to you! … [Read more...] about What Is Google Tag Manager? (And How Does It Work With Google Analytics?)
The other day, Google emailed their Google Analytics customers with a long email about GDPR and data retention controls. They told their customers that they need to "review these data retention settings and modify as needed" before May 25th when GDPR becomes enforced. This is part of Google putting the requirement on others and not themselves. … [Read more...] about Google Analytics Asks Customers To Set Their Own Data Retention Policies