How Scope Works There are 4 Ways Google Analytics ‘Scopes’ Dimensions & Metrics: User = Looks at data in terms of a user’s aggregated sessions and hits (pageviews). Session = Groups the component hits throughout one viewing session. This will track a full “session” as a time a user enters the site until they leave, with all subsequent hits within it. Hit = Captures each view / interaction on the site. Product = Product scope is specifically for ecommerce use. Shows behavior by specific product, like product transactions or product revenue. Why Scope Matters It’s very easy to mismatch a dimension/metric combination that are different scopes. This results in inaccurate data in custom reports and visualization. … [Read more...] about Google Analytics Scope: Why Metrics & Dimensions Matter
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Above, I’ve highlighted author, published date, and content category. With this information for all blog posts, we’ll be able to calculate how long content has been live for, whether certain categories drive more traffic, or – assuming the necessary event/goal tracking is in place – which authors are driving the most users to sign up for our newsletter (if you haven’t already, it’s pretty good…). … [Read more...] about No data? No problem! Retroactive content analysis in Google Analytics
You see, the Pageview is recorded only after that code is loaded up. So the sooner you load the code, the sooner that Pageview is recorded. Let’s say you have a big blog page, and it’s a slow loading one, taking even 10 to 20 seconds to load everything up. If your Google Code doesn’t start until the end of the page, it can get held up, just like the old non-asynchronous code used to hold up OTHER lines of code. Except now it’s holding up the tracking code. If a visitor to your site hits the page, and then leaves it before the tracking code fires the Pageview, then you lose that visitor. They now become a new direct visit to whatever page of the site they landed on. This can make all sorts of data on your site incorrect. … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
How Can LunaMetrics Help? Are you ready to try it out? LunaMetrics is a Google Tag Manager Certified Partner that is here to help you implement Google Tag Manager and Google Analytics through GTM. You can reach out to us, check out some of our other blogs on Google Tag Manager, check out our GTM Book and GTM recipes, or find out when our Google Tag Manager trainings are coming to you! … [Read more...] about What Is Google Tag Manager? (And How Does It Work With Google Analytics?)
Today we introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Starting May 25, 2018, user and event data will be retained according to these settings; Google Analytics will automatically delete user and event data that is older than the retention period you select. Note that these settings will not affect reports based on aggregated data.Action: Please review these data retention settings and modify as needed. Before May 25, we will also introduce a new user deletion tool that allows you to manage the deletion of all data associated with an individual user (e.g. site visitor) from your Google Analytics and/or Analytics 360 properties. This new automated tool will work based on any of the common identifiers sent to Analytics Client ID (i.e. standard Google Analytics first party cookie), User ID (if enabled), or App Instance ID (if using Google Analytics for Firebase). Details will be available on our Developers … [Read more...] about Google Analytics Asks Customers To Set Their Own Data Retention Policies