The notion of jumping onto our laptops and typing search terms on Google.com feels increasingly quaint — something the search giant is sensing and responding to. Advertisers need to, as well. Search evolves For many years, the user interface for search remained unchanged. You visited a search engine like Google on your desktop, typed a request for information and got a list of reasonably useful answers in return. But, seemingly overnight, everything changed. Now, searching means utilizing a wide range of interfaces, including GPS devices, wearables, smart objects such as Amazon Echo and operating systems such as iOS and Android. Oh, and we’re not just lounging on our sofas at home when we search. We’re searching on the go. Because we want information on the fly, and because we rely on a number of interfaces to find what we want, our search behaviors are changing. For instance, when we’re behind the wheel of a car or walking down the street wearing an Apple … [Read more...] about As search changes, Google changes
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As confirmed by Google’s Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar. So if you’ve been using the extension to see all the juicy PageRank data from any website you visit, I’m afraid you won’t have access anymore. @szymonslowik @methode @rustybrick Yes, it’s true. https://t.co/5iohiJ6wjQ has some comments from us. Do you use the toolbar? — John Mueller (@JohnMu) March 9, 2016 Before we all get too excited, Google has explained that it will still be using PageRank internally within its ranking algorithm. It’s just that regular people like you and me (assuming you don’t work in the upper echelons of Google) won’t be able to see it. But… did being able to see PageRank even make that much of a difference for SEOs? The metric hasn’t actually been updated for years, so the data isn’t exactly the most pertinent way to judge a site’s ranking. In fact if you look at our own … [Read more...] about Google is killing off PageRank from its Toolbar
For many years there has been a debate on whether UX and SEO can really go hand in hand, but this is not the case anymore. Today we’re examining how UX and SEO can make the perfect match. There’s no need to question nowadays the need to blend UX with SEO when building a website, as none of these two can stand on its own. User Experience (UX) focuses on target groups of people and usually bases decisions on their design preferences, as well as the industry’s trends, while SEO tends to focus more on the actual site and its data, in order to increase the content’s visibility in search engines. However, there is a spot that these two meet… Make pages primarily for users, not for search engines. And this is only a reminder on why SEO cannot work in isolation from other factors that affect a site’s performance, especially when the focus of the old days on keyword-stuffed topics is long gone. Here are five points that remind us how UX can blend with … [Read more...] about Five ways UX blends with SEO to improve a site’s performance
MUHAHAHAHAHAHAHA MINE ALL MINE!!! See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, making it as easy as possible for Google to crawl every page nor does it matter that you’re creating top-notch content on a regular basis, because there will always be competition from someone else trying to ruin your plans for total global SERP domination. Those spoilsports. Of course in a normal world this is entirely fair. Competition is healthy, users deserve a choice, monopolies are bad. But this isn’t the normal world; this is the world of SEO megalomania gone unchecked, so with that in mind let’s see how a selfish greedy company can take over the first SERP using every channel or tool available. But first some caveats… There’s no guarantee that any of this will be successful. Google is trying to make the experience as beneficial to the user as possible, so plastering the SERP with links to your site … [Read more...] about How to completely dominate Google’s first page
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry. The most impactful algorithm updates of 2016 “Mobile-first indexing is probably the most significant change that happened this … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?