Besides having a sitemap, if your website has a lot of content (pages, posts etc.) and if you have new additions on a daily basis, you can also submit your RSS feed to Google (the same way as you do with a sitemap) and thus speed up indexing your new content. … [Read more...] about How to Optimize your XML Sitemap for Maximum SEO
Validate sitemap xml
I have a new site map for a subdirectory. Does it matter if I tell Search Console the file is in the root of the subdirectory or in the root of the entire domain? Also, how long does it usually take for Google to crawl it? It's been a few days now, and I thought Google was faster.If you have a site map file and it's in a subdirectory, then, by default, that site map file would only be valid for URLs that are in that subdirectory as well. … [Read more...] about Google: Does It Matter Where Your XML Sitemap File Is Located?
5. Keyword Eye (Free for 10 keyword searches per day): Keyword Eye is a tool for brainstorming keywords for PPC and SEO. Enter a keyword and the tool will send back keyword suggestions. The keyword size will reflect the monthly search volume and the color will indicate how competitive the keyword is. You can find additional data and visualizations in different tabs of a report and a contextual keyword right-click menu which opens up more on-site and external insight/research possibilities. Here’s what the tool can do for you: … [Read more...] about Top 25 Free SEO Tools for On-Page Optimization
I tend not to worry too much about the educational components asked for in job postings. After all, it’s not like any of us learned search marketing at university. We learned by doing, and if we were really lucky, came across a course to study that helped point the way. It’s the ability to do the job successfully that employers want. More and more are realizing this, though job postings continue to show specific degrees listed as “required”—I say if you’ve got everything except that degree, go for it. If they don’t want your experience because of the paper, their loss. You will need some form of post-secondary education, don’t get me wrong, but it’s not like trying to snag the Chief of Surgery job sporting a high-school diploma. … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
Related reading … [Read more...] about 21 Best FREE SEO Tools for On-Page Optimization