Include in your sitemap the pages (and that includes posts as well), that are important for your website. These are the pages that have high quality content and are more likely to bring organic traffic to your website.Exclude pages that have duplicate content. For WordPress websites good candidates are archive pages, tag pages and author pages.Exclude pages with ‘thin content’. When it comes to optimizing a website for search engines, you don’t want to submit in their index pages that are of low quality. It’s not a numbers game, meaning that it’s not a matter of how many pages you have in the index but how many ‘good’ pages are in the index.A good way to separate your ‘good pages’ from the ones that you don’t want to include in your sitemap is to either ‘no-index’ the pages or add them to a category and exclude the particular category (and pages) from the sitemap file. … [Read more...] about How to Optimize your XML Sitemap for Maximum SEO
Validate xml sitemap
So that's one thing to watch out for. But past that, it's kind of irrelevant where you place your site map file. If you submit that in Search Console directly, then you'll see the status of the submission. You'll see if it's being processed. You'll see how many of those URLs are being indexed. … [Read more...] about Google: Does It Matter Where Your XML Sitemap File Is Located?
I recently accepted a new job. Still in-house, but with a big name company. Months ago when I was considering the opportunity, I asked someone I trusted, and who I knew had experience, if he thought the position was good and worth pursuing. His only warning came that the company, being large, sometimes took longer to get things done than smaller companies. This advice floated back through my addled brain last week when I was stressing about the length of time it was taking to get an offer letter. His advice allowed me to see things from another, more experienced, angle, which was just what I needed at the time. … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
But it doesn’t stop there. Unlike robots.txt, you can’t rely on search engines to automatically find the Sitemap and ingest it. You need to identify it, either by listing it in robots.txt or, preferably, by submitting it in the Webmaster Tools of Google and Bing. Note that Sitemaps are not mandates to index, just requests to crawl. It’s an initial whiff of the scope of a site for search, but there’s still much more to go. … [Read more...] about The Wine Enthusiast’s Guide To Tasting SEO Success
I think Google should do more than 60 days. I think it should be providing continuous reporting and holding that data historically on behalf of sites, if it’s going to block referrers. Google is already destroying historical benchmarks that publishers have maintained. Google’s already allowed data to be lost for those publishers, because they didn’t begin to go in each day and download the latest information. … [Read more...] about The Year Google & Bing Took Away From SEOs & Publishers