For websites with many pages, a sitemap helps search engines discover pages that are new or updated.For websites that don’t use good internal linking practices a sitemap is a great way to give information to crawlers about your website pages.For new websites that don’t have many incoming links, a sitemap will serve as a discovery tool.How to create an XML Sitemap?There are many ways to create an XML sitemap. Many platforms have this functionality built-in but even if they don’t, it’s easy to create one and take advantage of the benefits. … [Read more...] about How to Optimize your XML Sitemap for Maximum SEO
Validate xml sitemap
I have a new site map for a subdirectory. Does it matter if I tell Search Console the file is in the root of the subdirectory or in the root of the entire domain? Also, how long does it usually take for Google to crawl it? It's been a few days now, and I thought Google was faster.If you have a site map file and it's in a subdirectory, then, by default, that site map file would only be valid for URLs that are in that subdirectory as well. … [Read more...] about Google: Does It Matter Where Your XML Sitemap File Is Located?
I recently accepted a new job. Still in-house, but with a big name company. Months ago when I was considering the opportunity, I asked someone I trusted, and who I knew had experience, if he thought the position was good and worth pursuing. His only warning came that the company, being large, sometimes took longer to get things done than smaller companies. This advice floated back through my addled brain last week when I was stressing about the length of time it was taking to get an offer letter. His advice allowed me to see things from another, more experienced, angle, which was just what I needed at the time. … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
Since moving to the Pacific Northwest 20+ years ago, I’ve become a bit of an amateur oenophile (it’s hard for me to escape it when the small city in which I live, Woodinville, hosts over 90 wineries and tasting rooms). I’ve also learned the proper process for not just tasting wine, but fully experiencing wine. (Hint: it’s more than glug, glug!) … [Read more...] about The Wine Enthusiast’s Guide To Tasting SEO Success
I think Google should do more than 60 days. I think it should be providing continuous reporting and holding that data historically on behalf of sites, if it’s going to block referrers. Google is already destroying historical benchmarks that publishers have maintained. Google’s already allowed data to be lost for those publishers, because they didn’t begin to go in each day and download the latest information. … [Read more...] about The Year Google & Bing Took Away From SEOs & Publishers