by Alex Chris8 Comments When optimizing your website for SEO, one of your goals is to provide Google the right signals so that it can index your website better. An optimized XML sitemap is one of those signals that can lead to faster indexing and higher rankings.What is an XML Sitemap and why do you need it?In simple terms, an XML sitemap is a file that lists all important pages of your website that search engine crawlers should know about.Even if you don’t have a sitemap, they are still able to index your website but having a sitemap makes their job easier and also it gives you the opportunity to let them know about pages and parts of your website the may not discover easily.There are different kind of sitemaps, you can submit a sitemap for your posts, images and videos.When is a sitemap really important?For websites with many pages, a sitemap helps search engines discover pages that are new or updated.For websites that don’t use good internal linking practices a … [Read more...] about How to Optimize your XML Sitemap for Maximum SEO
Validate xml sitemap
I saw an interesting question about the location, directory, the XML sitemap is placed in. Does that matter to Google, and if so how? John Mueller from Google responded that it depends.John said on Twitter it depends "on how they [the sitemap files] were discovered." He said (a) If submitted via anonymous ping, they're only valid there & lower levels and (b) If you submit them through your Search Console account, they can be valid for any verified site or part of a site.Here are the tweets: Let me show you the video embed at the start time, which was from 2017 and started at the 6:26 mark:Here is the transcript:I have a new site map for a subdirectory. Does it matter if I tell Search Console the file is in the root of the subdirectory or in the root of the entire domain? Also, how long does it usually take for Google to crawl it? It's been a few days now, and I thought Google was faster.If you have a site map file and it's in a subdirectory, then, by default, that site map file … [Read more...] about Google: Does It Matter Where Your XML Sitemap File Is Located?
If you’re an in-house search marketer, you may have had the experience of awakening one morning and realizing that you have a legitimate career. Wow! Your high school guidance counselor never mentioned this gig, I’ll bet. Only a handful of years ago, in fact, this career path never existed. Most folks would have simply labeled you a computer nerd—today they know better. You are not a nerd. You are a geek—a search geek, in fact. Your mornings are spent staring intently at a curious mix of screens, surrounded by fresh coffee, stale coffee, and a few books with odd titles. On some tabs—you know they’re tabbed because you use Firefox—are myriad websites sharing the very latest news on the world of search engines. Everything from what people thinks makes them tick, to who bought whom last night while you slept for 3 hours… shame on you. Tab over a bit and you’ll start to see the vast array of online tools available to you, a career … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
If you live on the left coast of the US, you know that wine is an integral part of the social culture. From California through Oregon to Washington State, some of the world’s best grapes are grown and magically transformed into world-class wines. Since moving to the Pacific Northwest 20+ years ago, I’ve become a bit of an amateur oenophile (it’s hard for me to escape it when the small city in which I live, Woodinville, hosts over 90 wineries and tasting rooms). I’ve also learned the proper process for not just tasting wine, but fully experiencing wine. (Hint: it’s more than glug, glug!) The subject of wine tasting recently came up for me when I decided to register for SearchFest 2013 in Portland, Oregon on February 22. While Woodinville may be the wine capital of Washington State, featuring big reds such as Cabernet Sauvignon, Merlot, and Syrah (not to mention a few whites such as Chardonnay & Riesling), I admit I am most intrigued by the fussy but … [Read more...] about The Wine Enthusiast’s Guide To Tasting SEO Success
Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t change things. Where We Came From When I first started writing about SEO issues nearly 16 years ago, in 1996, we had little publisher support beyond add URL forms. Today, we have entire toolsets like Google Webmaster Central and Bing Webmaster Tools, along with standalone features and options, which allow and provide: Ability to submit & validate XML sitemaps Ability to view crawling & indexing errors Ability to create “rich” listings & manage sitelinks Ability to migrate a domain Ability to indicate a canonical URL or preferred domain Ability to set crawl rates Ability to manage URL parameters Ability to … [Read more...] about The Year Google & Bing Took Away From SEOs & Publishers