In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking for a client in Google Scholar, I didn’t know where to start. I took to Google and my fellow Distillers to enlighten me. I bombarded John Mueller at Brighton SEO in hope of some directional guidance. There wasn’t a nice guide out there on how to improve presence and rankings in Google Scholar. Really, it was down to me to figure this one out. And so, I embarked on my exploration of the world of academic search engine optimisation (also known as ASEO). What is Google Scholar? Google Scholar is Google’s academic platform that allows researchers to publish papers and facilitates academic research and learning. It publishes various sources of academic research, … [Read more...] about Google Scholar: Indexation & Ranking
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The SEO game changes constantly. Between Google ranking algorithms (and upcoming search engine contenders like DuckDuckGo) it can be a challenge to keep on top. So what will search engine optimisation look like in 2019? User Experience Signals and Google RankBrain Google is smart. They understand that user experience is indicative of webpage quality – and they want to reward quality. Google uses an AI algorithm they call RankBrain. Essentially, RankBrain is a machine-learning tool that Google uses to sort and rank search results, based on user experience of the webpage. If a user spends a long time looking at your blog, and then eventually clicks through to your services, RankBrain notices. The result? A ranking boost. Likewise, if you land on a webpage that doesn’t answer your search query, and immediately bounce, Google notices. And if enough people do it, the ranking for that page drops. We know that Google use a wide range of tools to determine ranking factor. … [Read more...] about 4 SEO Trends That Will Influence Your Ranking in 2019
Google’s Matt Cutts hasissued a weather report on Google indexing and ranking issues, which I’llget into below. In addition, I’ll recap a number of Google concerns that I’venoted over the past two or three weeks. I’ve been saving these to follow up onwhen I’m out at Google later this month. I’m meeting up with Matt and others from the search quality team in MountainView, then with Vanessa Fox and others fromGoogle Webmaster Central up inthe Kirkland / Seattle office. So expect to hear back. And if you’ve got thingsyou’d like me to ask about, note them in the comments below. Now onward to news of visible PageRank updates, supplemental listings,filetype command changes, lost home pages in country-specific results, an updateon the disappearing sex blogs, concerns that CSS is being spidered to detecthidden text, duplicate content worries, the Minus 30 penalty and what to do ifGoogle thinks you are a malware site. Visible PageRank … [Read more...] about January 2007 Update On Google Indexing & Ranking Issues
Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Here’s our SEO question for the week:Can an ever increasing number of 404 errors lead to negative impact on Google crawling and indexing? Can it also lead to Google taking longer time to rank a content?It can, yes. But there’s more to it than that.404s Have Varying Degrees of ImportanceI categorize 404 errors into four different categories. (Note, this is my own categorization; it’s not anything official.)1. Errors Encountered on the Live SiteThese are the worst 404s in my opinion, because they occur on the live site when a page is linked to either with a malformed href or the page has been removed but the link to it has not.These are bad because they interfere with user experience and usability … [Read more...] about Do 404 Errors Hurt Google Crawling, Indexing & Ranking?
Google's John Mueller did some myth busting this morning around HTTPS. There are always some SSL providers trying to use Google's HTTPS ranking signal in their marketing efforts. One said that "Without an SSL Certificate Google is likely to drop your website in search results." That is not true and John Mueller said so.John replied to this on Twitter saying "Yeah, that's wrong." "HTTPS is not a factor in deciding whether or not to index a page, at all," he added.He did explain that Google does "use HTTPS as a light-weight ranking factor, and having HTTPS is great for users." So don't fall for it - you don't need it to be indexed by Google.Forum discussion at Twitter. … [Read more...] about Myth Busting: HTTPS Not Required For Google Indexing & Ranking