11. Ensure Your Servers Can Handle the Crowds Black Friday and Cyber Monday are the biggest online shopping days of the year, and the last thing you want is for your site to crash as customers come flooding in. Make sure you have enough bandwidth to handle traffic spikes, and enough RAM to cover site traffic. Double check your error logs before the holidays arrive and fix any problems that might negatively impact site speed or UX. … [Read more...] about 11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday
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Black Friday has been around for decades, whereas Amazon Prime Day only began in 2015, so hardly matches the success of Black Friday. However it is fairly impressive that you can even see any peaks for Prime Day against such a well known, long standing holiday at Black Friday. … [Read more...] about What’s more valuable: Black Friday or Prime Day?
Mobile traffic increased to 14.3 percent . . . compared to 5.6 percent in 2010 Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices . . . Android came in third at 4.1 percent. Shoppers using the iPad led to more retail purchases more often per visit than other mobile devices with conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices … [Read more...] about Record-Breaking Black Friday Paves Way For $1 Billion Cyber-Monday
But according to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. The firm, which collects and analyzes sales from leading retailers that provide it with weekly point-of-sale data, says that the fifth week of the holiday shopping season “brought the customary post-Black Friday lull, along with deeper discounts and more abundant week-long deals than in the past.” … [Read more...] about Heavy discounts and post-Black Friday lull create challenges for retailers
Mercent saw Google Shopping growing faster than Amazon.com as a source of orders for their clients over the two-day period. Google’s efforts to provide more engaging shopping tools for consumers appear to be paying dividends. Mercent reports that while Amazon grew 26 percent year-over-year on Thanksgiving, Google Shopping grew almost 70 percent. The channels posted similar results on Black Friday. … [Read more...] about Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend