After the nation watched Prince Harry and Meghan Markle get married last weekend, the number of wedding related stories in the press are showing no signs of slowing down. In our regular PR campaigns of the week blog post, we bring you a story of how one brand successfully jumped on the Royal hype, whilst four others managed to cut through the noise despite not being wedding related at all. Markle & Sparkle by Marks & Spencer The world went Royal Wedding mad last weekend. Even high street giant Marks & Spencer got involved, carrying out a royal re-brand for the weekend. As part of the stores’ celebrations they changed the Windsor branch’s signage to read “Markle & Sparkle”, whilst filling the window displays with the union jack. Further stores took part through themed window displays, including this fab showing in the London St. James store. I have no time for royal wedding marketing, but I will make an exception for this fine piece of work. … [Read more...] about Dinner or tea? Football or weddings? Our top PR campaigns of the week
Video director of the year
Yesterday an exciting new ‘Popcorn’ based project was released at the Mozilla Festival. Popcorn is a video editing & hacking project from Mozilla that allows developers to integrate the web into their videos with dynamic interactivity and information. Yesterday the product ‘Popcorn Maker,‘ a 100% web-based video editing platform, was announced. With Popcorn Maker, users can edit, add and enhance content directly into pre-existing videos. Think of it as Google Annotations on steroids with a build it editing function to manipulate video. A nice benefit for Popcorn Maker is that annotations can be linkable to exterior pages, something that is a premium feature for YouTube users. Much like the image enhancer ThingLink, Popcorn Maker has many implementations for marketers. Video interactivity is something that can be crucial for demos, displays, manuals & reviews and Popcorn Maker makes it … [Read more...] about Mozillas Popcorn Maker Lets You Remix, Edit & Enhance Videos, All On The Web
As with buying stocks, timing is everything when it comes to leveraging data to reach your target audience. Today, brands have the opportunity to capitalize on the abundance of inventory and data available to plan their marketing initiatives. When combined with media, these ingredients create the perfect recipe to apply targeted advertising to seasonal events. From the Super Bowl to holiday shopping and political events, there are a multitude of seasonal opportunities for marketers to strategize against. Below, I have highlighted the most effective times during the year for marketers to add data to their media plans. 1. Seasonal Shopping Periods Consumers spent more than $35.3 billion online in 2011 between November 1st and December 26th alone. Marketers planning a holiday retail strategy must look closely at consumer behavior from the previous year. This will help to determine the most optimal time to reach their intended audience and which strategies to implement. While big picture … [Read more...] about Data Hunting Season: Most Effective Times Of The Year To Add Data To Your Media Plan
Marketing Land strives to keep our readers informed and up-to-date on the news and events that impact our industry. Today, we’re taking it one step further with the launch of our newest series, Marketing Land’s “Get to Know…” column, where we introduce you to the top marketing executives from the world’s leading brands. We couldn’t be more happy to kick-off the series with the Director of Global Digital Marketing and Social Media from one of America’s most cherished brands, The Campbell Soup Company. For 15 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the interactive and social space. As the Director of Global Digital Marketing and Social Media at The Campbell Soup Company, Adam is responsible for developing a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate … [Read more...] about The Campbell Soup Company’s Director Of Global Digital Marketing & Social Media
Lastweek, Neil Patel wrotean article about the social media alphabet. It gave a brief overview ofDigg, Netscape,Reddit, andStumbleUpon. While Neil did a greatjob of covering the social news sites, I wanted to chime in and cover some ofthe other letters of the alphabet that should be considered when planning asocial media marketing campaign: Delicious, Flickr, MySpace and YouTube D Is For Delicious Delicious (formally spelled del.icio.usbecause of its URL, http://del.icio.us) is asocial bookmarking site for storing, sharing, and discovering new websites. Themain purpose of Delicious is for storing your bookmarks online instead of inyour browser. This is so you can access them from any computer, share yourbookmarks publicly, and find others with the same interests. Bookmarks are sorted and organized by tags that are assigned by the personbookmarking the link; there is no limit on the number of tags that can beassigned to each bookmark. Delicious was founded in 2003 and was acquired … [Read more...] about More Letters Of The Social Media Alphabet
CNN’s online news site recently posted a poll that asked, “Are you tired of social networking?” When I had checked their results, it showed that 74% chose “YES.” Yet according to Inside Twitter by Alex Cheng, Mark Evans and Harshdeep Singh, after analyzing information disclosed on 11.5 million Twitters accounts, 72.5% of all users joined during the first five months of 2009. 85.3% of all Twitter users post less than one update per day. Twitter is not the sole means of social networking of course, but this is one small example of conflicting reports regarding the Internet and human behavior. While not everyone is comfortable online, as a world civilization we’re adapting to the changes Internet technology is making in our lives. What might this mean for online marketing and user experience web design? Should social networking development cycles be investigating usability? Might they also be considering the impact of social media web sites on human … [Read more...] about The Impact Of The Internet On Human Behavior
There have also been many small changes that barely got a mention; many of those smaller, under-hyped updates were related to Google Display Network (GDN) targeting. Not a single change to GDN in 2014 was “game changing” in and of itself. Reflect on them all together, though, and something big emerges: in the last 12 months or so, GDN has evolved to become a serious display advertising platform with almost all the bells and whistles (or some slight variation of them) that the traditional display folks use. With the myriad of new GDN features, there are powerful new ways to reach potential customers outside of just Remarketing. Some are narrowly targeted and can produce results as high-intent as search. Others are more top-funnel and can increase awareness. Effective GDN targeting requires tossing out many of the practices and mindsets you apply to your search campaigns and instead embracing a display media buyer’s mindset. GDN is no longer a keyword and sub-par … [Read more...] about 2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?
2015 was an insane year for Local Search — especially in the latter half. We lost the 7-pack, and now the recent Google Plus update has removed all location information from business pages. Until Google rolls out another update to Local, your business listing is effectively your Knowledge Box and your listing on Google Maps. Reviews have always been important, and while they’ve lost a bit of the strength they used to carry in the Local algorithm, they’re still incredibly important to potential customers. Reviews started showing in isolated pop-ups back in 2013, but now that’s the only place you can see them. Now, I’m not going to start spouting off stats about how people trust reviews from strangers or how bad reviews will hurt your business. You’re here on Search Engine Land, so you’re likely already familiar with such information. Now that location info has been pulled from Google Plus, your reviews area is a much bigger piece of the local … [Read more...] about Forget Your Testimonials Page, 2016 Is The Year Of Reviews
On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was loaded with insight into Google’s perspective on where search is today, and where it’s going. In today’s column, I’m going to provide a review of some of the things I took out of the keynote, then offer my thoughts on what the future holds. In short, I’m going to outline why this spells impending doom for the concept of a “search box.” We actually got some initial insight into this right at the beginning of the keynote. Google’s goal is to emulate the “Star Trek” computer, which allowed users to have conversations with the computer while accessing all of the world’s information at the same time. Here is an example clip showing a typical interaction between Captain Kirk and that computer: Behzadi also showed a clip from the movie, “Her,” and noted that “Star … [Read more...] about The rise of personal assistants and the death of the search box
It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or does it seem like we’re seeing more and more fake reviews out there lately? Sure, reviews are an important piece of the Local SEO puzzle, but they’re nowhere near a silver bullet. Why is it that so many companies are cheating when it comes to reviews? I’d at least understand if they had a problem with bad reviews that they were trying to bury, but it makes zero sense when it’s a company that gets great reviews anyway. Even worse, it seems that the vast majority of fake reviews are happening on Google. After this fall’s Possum update, it’s more important than ever before to spread your reviews around to third-party reviews sites. I was doing a mini-audit for a potential client last month (using the same template and system I shared in my Local SEO mini audit post here on Search Engine Land a few … [Read more...] about Let’s make 2017 the year of honest reviews!