According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon. However, before you just start devoting time and resources into making videos, make sure that you know what stories you’re brand is attempting to tell. Do you want to explain how your product works? Are you trying to show how your service solves a problem? Do you want to make a lighthearted video that humanizes your brand? Whatever direction you go into, keep your audience in mind when brainstorming video content ideas. Once you know what kind of video you’re going to tell, make sure it’s not too long. You only have a couple of seconds to grab the attention of the viewer, so make it count. You also want to make sure that … [Read more...] about 11 Awesome Video Marketing Tools
Video is one of the search marketing trends to look forward to in 2017. Even the experts say that visual content, including video, will go big in the coming year. According to Think with Google: “When it comes to online video, one word summarizes the trends in consumer behavior: ‘more.’ […] consumers are spending more time on more devices with more focus and passion for online video than ever.” So now would be the perfect time to add video to your content and search marketing strategy. But what’s the best platform to publish videos? Look no further because we’ve got answers here! According to a survey sent out to Search Engine Journal’s Twitter audience, 85% of respondents publish their videos on YouTube, 11% publish on Facebook, 4% publish elsewhere, and none publish on Vimeo. These results show that YouTube is still king when it comes to video. But don’t discount other sites just yet. Let’s get the low-down on these video … [Read more...] about 85% of Digital Marketers Publish Videos on YouTube [DATA]
You’ve probably seen these new videos and photos on your Facebook app: the ability to flick through someone’s photo as if you were there. You probably wondered how they did it – and thought it was pretty cool. This nifty new feature on your personal Facebook feed could be leveraged by your brand. And the cost? In most cases, free or under $500. How Do 360-Degree Photos and Videos Work? In their simplest form, you can make 360-degree photos on Facebook by taking a photo in panoramic mode on your camera or smartphone and then upload it using the Facebook app. It should automatically detect that it’s a panoramic shot, and you’ll see the globe icon on the right of the screen. However, this is just a long photo, not a true 360-degree shot, like this one. As you can see in this post, you can scroll up, down, and completely around. This image was taken using a 360-degree camera (specifically one from LG that is currently $99 on Amazon). It works by using two … [Read more...] about How to Use 360-Degree Photos and Video in Social Media Marketing
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll. Snapchat, Twitter, Facebook… yeah yeah, sure, alright, shut up. But still, Instagram is one of the best places for brands to experiment with short-form video, without wading through the millennial mire that is Snapchat. And now that Instagram allows you a full minute to play with, along with a choice of any image ratio, the only restraints you have are the ones caused by your own lack of imagination. That’s where we come in… These are some of the best Instagram videos from the last six months, collected to inspire and motivate you. Although if you’re only inspired by the Red Bull one, you’ll just be motivated to ring for an ambulance. Red Bull You know how back at the beginning of the 20th century when people watched the footage of the train coming … [Read more...] about 18 best branded Instagram videos of 2016 (so far)
With all this activity, 2017 will be hard-pressed to top its predecessor. But it’s also likely we will see a bigger, more diverse and capable universe of live-video programming and tools this year — and perhaps even more innovation, now that so many platforms and capabilities are available and audiences are learning to look for these experiences. If 2016 was the Year of Live’s Launch, 2017 will be the Year of Live’s Mainstreaming. Millions of people are learning to create live video, and more importantly, watching the live programming they find. They enjoy the power, immediacy and authenticity of live video, whether it’s on their mobile device, their desktop or other platforms. As a result, creators, publishers and brands will have even more opportunity to connect with consumers, employees and suppliers through programming that builds their bottom lines. So, where is live video heading? Below are some of our predictions: Multi-camera broadcasting New tools … [Read more...] about After a most lively year, where does live video go in 2017?