Google is introducing more user-friendly ways to download and/or delete search, browsing, and YouTube viewing history.In addition, Google is letting it users opt out of data collecting in the future.This is being done in an effort to comply new European privacy regulations, known as GDPR (General Data Protection Regulation).Search, browsing, and YouTube viewing history can be accessed and deleted by logging into the My Activity page.Once you’re logged in, click on the three-dot menu at the top of the page, and then select ‘Delete activity by.’You will then be brought to a menu where you can delete your user history in a variety of ways. Data can be deleted by keyword, by product, or by date range.If you’d prefer not to have data logged in the future, sign into this page and you’ll see options to delete history by the following categories:Web & app activityLocation historyDevice informationVoice & audio activityYouTube search historyYouTube watch … [Read more...] about Google Makes it Easy to Download and Delete Search History
View google search history
In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search queries people used to click through to your website. In this column, I’ll explain how to read the report. I’ll also share a few simple strategies on how small business owners can use it to improve a website’s non-paid Google search results and website marketing in general. To access the report, log into Search Console, and then click “Search Traffic” in the left-hand navigation. Search Analytics is the first report listed within this menu option. If you’re not able to access Search Console, it may be because you have to verify your website first. The Search Analytics report enables you to see search data from … [Read more...] about 3 ways to use search query data from Google Search Console
Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information. And yet, these are still early days for Google. In fact, the rate of change is only increasing, with driverless cars and augmented reality on the horizon. Some of Google’s core business focuses, like hyperlocal targeting and personalization, remain largely untapped opportunities and, with heightening competition from Apple, Amazon, and Facebook, the pace of progress will continue to accelerate. In 2017 alone, for example, we are about to see an ad-blocker built into Chrome, a mobile-first index, and the increased uptake of voice search. Google defines itself as “machine-learning first” in its approach, so we are entering an era of unprecedented – and mildly unpredictable – … [Read more...] about What will the future of Google search results pages look like?
Google’s Search History feature, which was switched on as a default option for many Google searchers in February, has now been renamed Web History to reflect how it has expanded to track what Google users do as they surf the web. It’s a huge move for Google and raises anew privacy issues. Below, a detailed look at how the system works, how to pause or delete logging if you want, the impact on search results and more.This is a big story, and not all parts may be of interest to everyone. If you want to skip ahead, use the links to jump to particular sections: Web History Depends On Google Toolbar Web history is tied to the Google Toolbar. The Google Toolbar — first released back in December 2000 — has long had the ability to track whatever a user views across the web. This only happened if the toolbar’s PageRank meter was enabled. By default, the PageRank meter was NOT switched on. In fact, it’s long been joked that the relatively few people who do … [Read more...] about Google Search History Expands, Becomes Web History
Now that Google Search Options has added new features, I thought it was a good time to revisit how everything works — and in some cases, doesn’t work. Let’s get up close and personal with all the filtering options! NOTE: See Meet The New Google Look & Its Colorful, Useful “Search Options” Column for important updates on how Search Options described below now work. By the way, this is a long article. If you want a digest of what’s new today, then see the much shorter companion piece, Google Adds Visited Pages, Past Hour & Fewer Shopping Sites Filtering. Using Search Options The Search Options panel is available after you do a search. Look near the top left-hand side of the search page, just below the search box, and you’ll see a “+ Show Options” link: Selecting any of these will cause the results to change, based on the filter you choose. Not shown in the illustration above are the Viewed / Not Viewed choices, but those will … [Read more...] about Up Close With Google Search Options
Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds. Nearly three-quarters also view gathering data to personalize results to be a privacy invasion. The findings come out of a survey from the Pew Internet & American Life Project. Around 2,000 adults in the US were questioned between January 20 and February 19 of this year as part of a wide-ranging poll about search engine use, though fewer may have answered particular questions. Personalized Search: A Bad Thing People were asked how they’d feel if a search engine tracked what they searched for, then used that information to personalize their future search results: 65% said it was a “bad thing” since, as the response said, “it may limit the information you get online and what search results you see” 29% said it was a “good thing” … [Read more...] about 65% View Personalized Search As Bad; 73% See It As Privacy Invasion
The Wall Street Journal is out with a story saying that Google is about to make one of the biggest changes in its history of offering web search, providing more direct answers and gaining “semantic” smarts to understand more about what words mean. I’m scratching my head, since Google already does this. Methinks Google’s PR has exploded in ways it didn’t expect. Beyond Blue Links! From the story, we learn things such as: Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page. and: The company is aiming to provide more relevant results by incorporating technology called “semantic search,” which refers to the process of understanding the actual meaning of words. and: Amit Singhal, a top Google search executive, said in a recent interview that the search engine will better match search … [Read more...] about WSJ Says Big Google Search Changes Coming? Reality Check Time!
In this article, you’ll learn how Google is surfacing deep app content and how SEOs can prepare iOS and Android deep app screens for Google’s index. Google is making significant moves to close the gap between app and Web content to make mobile interaction more seamless, and that theme will reappear throughout the analysis. This is the second installment in a three-part series about app indexing strategies and deep linking opportunities. The first article focused on Apple’s new Search API for iOS 9, which encourages and incentivizes an app-centric mobile experience. Today’s column, co-authored with Cindy Krum, will focus on how Google indexes deep app screens and what marketers can do to promote their app content in Google search. Google’s app indexing strategies differ significantly from Apple’s, and it’s important for marketers to understand the distinctions. The third article in this series will focus on future app indexing challenges we will … [Read more...] about Google Search + Deep Linking
When helping companies that have experienced a major drop in Google organic traffic, I almost always begin by performing a thorough search history analysis. Sure, it’s not sexy, and you probably can’t execute changes based on the findings, but it sure is darned important. Although it’s really easy to jump directly into an audit or crawl analysis, I find it’s extremely important to thoroughly understand the history of the domain you will be working on. By doing so, you can get a strong feel for the ups and downs the domain has experienced, while matching that volatility with algorithm updates that rolled out during those times. Unfortunately, waiting for the search history analysis can sometimes frustrate new clients, since they want me to dive into the audit. But once I send findings through, the benefit is clear. It provides a powerful focus for SEO detective work. And in my opinion, that’s the quickest way to dig into the most important problems riddling … [Read more...] about The Power & Importance Of A Search History Analysis For SEO Recovery
Almost an annual event, Google Searchology is a time when Google struts its search stuff in front of assorted reporters. Today’s event gets going at 10am Pacific time. I’ll be live blogging from this page, and you can also watch the event yourself via this webcast. You can also follow @google on Twitter, which will be live tweeting during the event. The official hashtag is apparently #searchology09. Now there’s a mouthful! Here’s the schedule of speakers: Udi Manber, VP, Engineering (Core Search) Patrick Riley, Software Engineer Scott Huffman, Engineering Director Marissa Mayer, VP, Search Products & User Experience Nundu Janakiram, Associate Product Manager Alex Komoroske, Associate Product Manager Kavi Goel, Product Manager John Taylor, Software Engineer Q&A And we’re now being welcomed. And here comes Udi. Is search the new rocket science? 20th century dream was to conquer nature. 21st centry will be about “understanding people,” … [Read more...] about Live Blogging Google Searchology 2009