Google’s Search History feature, which was switched on as a default option for many Google searchers in February, has now been renamed Web History to reflect how it has expanded to track what Google users do as they surf the web. It’s a huge move for Google and raises anew privacy issues. Below, a detailed look at how the system works, how to pause or delete logging if you want, the impact on search results and more.This is a big story, and not all parts may be of interest to everyone. If you want to skip ahead, use the links to jump to particular sections: Web History Depends On Google Toolbar Web history is tied to the Google Toolbar. The Google Toolbar — first released back in December 2000 — has long had the ability to track whatever a user views across the web. This only happened if the toolbar’s PageRank meter was enabled. By default, the PageRank meter was NOT switched on. In fact, it’s long been joked that the relatively few people who do … [Read more...] about Google Search History Expands, Becomes Web History
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Now that Google Search Options has added new features, I thought it was a good time to revisit how everything works — and in some cases, doesn’t work. Let’s get up close and personal with all the filtering options! NOTE: See Meet The New Google Look & Its Colorful, Useful “Search Options” Column for important updates on how Search Options described below now work. By the way, this is a long article. If you want a digest of what’s new today, then see the much shorter companion piece, Google Adds Visited Pages, Past Hour & Fewer Shopping Sites Filtering. Using Search Options The Search Options panel is available after you do a search. Look near the top left-hand side of the search page, just below the search box, and you’ll see a “+ Show Options” link: Selecting any of these will cause the results to change, based on the filter you choose. Not shown in the illustration above are the Viewed / Not Viewed choices, but those will … [Read more...] about Up Close With Google Search Options
The Wall Street Journal is out with a story saying that Google is about to make one of the biggest changes in its history of offering web search, providing more direct answers and gaining “semantic” smarts to understand more about what words mean. I’m scratching my head, since Google already does this. Methinks Google’s PR has exploded in ways it didn’t expect. Beyond Blue Links! From the story, we learn things such as: Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page. and: The company is aiming to provide more relevant results by incorporating technology called “semantic search,” which refers to the process of understanding the actual meaning of words. and: Amit Singhal, a top Google search executive, said in a recent interview that the search engine will better match search … [Read more...] about WSJ Says Big Google Search Changes Coming? Reality Check Time!
In this article, you’ll learn how Google is surfacing deep app content and how SEOs can prepare iOS and Android deep app screens for Google’s index. Google is making significant moves to close the gap between app and Web content to make mobile interaction more seamless, and that theme will reappear throughout the analysis. This is the second installment in a three-part series about app indexing strategies and deep linking opportunities. The first article focused on Apple’s new Search API for iOS 9, which encourages and incentivizes an app-centric mobile experience. Today’s column, co-authored with Cindy Krum, will focus on how Google indexes deep app screens and what marketers can do to promote their app content in Google search. Google’s app indexing strategies differ significantly from Apple’s, and it’s important for marketers to understand the distinctions. The third article in this series will focus on future app indexing challenges we will … [Read more...] about Google Search + Deep Linking
When helping companies that have experienced a major drop in Google organic traffic, I almost always begin by performing a thorough search history analysis. Sure, it’s not sexy, and you probably can’t execute changes based on the findings, but it sure is darned important. Although it’s really easy to jump directly into an audit or crawl analysis, I find it’s extremely important to thoroughly understand the history of the domain you will be working on. By doing so, you can get a strong feel for the ups and downs the domain has experienced, while matching that volatility with algorithm updates that rolled out during those times. Unfortunately, waiting for the search history analysis can sometimes frustrate new clients, since they want me to dive into the audit. But once I send findings through, the benefit is clear. It provides a powerful focus for SEO detective work. And in my opinion, that’s the quickest way to dig into the most important problems riddling … [Read more...] about The Power & Importance Of A Search History Analysis For SEO Recovery