“We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.” … [Read more...] about Google: Click Depth Matters More for SEO than URL Structure
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Bounce Rate vs. Actual Bounce Rate As I explained earlier, I've known that actual bounce rate differs from bounce rate for some time. I've had the opportunity to manage SEO for a wide range of organizations, from major brands to local businesses. While helping these organizations, there were many instances of pages with high bounce rates (in Google Analytics and other analytics packages) that still ranked well in Search. The content I'm referring to would clearly be identified as high quality, unique, and valuable, but had high bounce rates. Many of the pages I am referring to ranked in the top three to five listings on page one of Google, Bing, and Yahoo. That was the case across clients, industries, domains, etc. So, it didn't take the most advanced SEO analysis to understand that other factors were at play. To me, standard bounce rate couldn't be the metric that engines were using to impact rankings. It just didn't add up. … [Read more...] about Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO
Web dominates: In 2020, the World Wide Web is stronger than ever in users’ lives. The open Web continues to thrive and grow as a vibrant place where most people do most of their work, play, communication, and content creation. Apps accessed through iPads, Kindles, Nooks, smartphones, Droid devices, and their progeny—the online tools GigaOM referred to as “the anti- Internet”—will be useful as specialized options for a finite number of information and entertainment functions. There will be a widespread belief that, compared to apps, the Web is more important and useful and is the dominant factor in people’s lives. … [Read more...] about Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”
Some of the data is good data and some of the data is poor data. Some of the data is recent and some of the data is old. If the entire audience is managed as a segment with traditional optimization metrics, then all of the data is being treated as if it has the same value. … [Read more...] about Size Matters Real Time Bidding – But How You Use it Matters Most
A named entity is a group of one or more words (a text element) that identifies an entity by name. For example, named entities may include persons (such as a person’s given name or role), organizations (such as the name of a corporation, institution, association, government or private organization), places(locations) (such as a country, state, town, geographic region, a named building, or the like), artifacts (such as names of consumer products, such as cars), temporal expressions, such as specific dates, events (which may be past, present, or future events, such as World War II; The 2012 Olympic Games), and monetary expressions. Quelle: https://www.google.com/patents/US20100082331 … [Read more...] about How Does Google’s Knowledge Graph Work?