At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific locations using an AMEX card. This week Foursquare as partnered up with the two largest credit card providers, Visa & MasterCard to create a similar partnership. To kick it all of off, Foursquare also announced a major deal across all 6,500 Burger King locations. In order to sync your Foursquare account with your credit card to redeem deals, simply head to the card connect within the settings section on Foursquare. Savings will then automatically occur in your monthly credit card statement. Offers will also soon see more prominence according to AdAge: In an effort to urge users to redeem more of these offers, Foursquare will also be making them more prominent within the app. Users will now be able to see in their profiles which cards they’ve synced to their account and all the savings they’ve had over time. And offers … [Read more...] about Foursquare Expands Credit Card Partnerships With Visa & MasterCard Integration
There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and proceeding to talk your visitors out of taking action. While there are many angles this voice can work to fill visitors with doubt, there is likely one that is common to a large number of your visitors. It’s “the thing.” If you can discover and address the thing — the major concern shared by a significant number of your visitors —then you can make some major improvements in your conversion rates and revenue per click. When testing, we have found that this thing will fall into one of five areas: risk reversal, value proposition/messaging, social proof, user interface/user experience, and credibility/authority. All of these nagging questions may be present to some degree, but one of them is more pressing than the others — and addressing it will give you wins early and often. I recommend that … [Read more...] about What’s The One Thing That Keeps Searchers From Converting On Your Site?
Having launched in September 2011 with Citi MasterCard exclusively, Google Wallet will now be compatible with any Visa, MasterCard, American Express, and Discover. Credit card numbers can now be entered by consumers online, in Google Wallet (formerly Google Checkout), or the Google Play store. Additional benefits of operating in the cloud include the ability to remotely disable Google Wallet if the phone is lost or stolen. The “cloudification” of Google Wallet means that users now can have a single credit card on file for online and local purchases through Google. While that was technically possible before, it was challenging to accomplish in practice. In addition, if you’ve already got a stored card from Google Wallet (Checkout) that card is now accessible for offline transactions through the Google Wallet app. What has not changed is the fact that users must have an NFC-enabled handset (Android Gingerbread or higher) to use Google Wallet. It’s also the case … [Read more...] about Google Upgrades Wallet And Takes It Into The Cloud
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet landscape have forever changed. The PC is now just one of several pieces of hardware that people use to access the Internet, and increasingly, […] Google+ Sign-In Launches For Secure, “Social Spam-Free” Logins Across All Devices Today Google officially entered the social sign-in space with the launch of Google+ Sign-In. This new functionality will allow Google+ to compete against Facebook who has been the leader in the space since 2011. Instead of a normal Google account the new feature leverages Google+ credentials to sign-in to a mobile or Web app. So … [Read more...] about Marketing Day: February 26, 2013
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Hewlett-Packard Is First Company With 1 Million Followers On LinkedIn LinkedIn finally has its first company with a million followers: Hewlett-Packard. HP announced the milestone yesterday on its LinkedIn profile page, and LinkedIn followed up today with its own announcement, and more background on how and why HP uses the social network. The company has benefitted from LinkedIn’s follow button, which rolled out about a […] Foursquare Expands Credit Card Partnerships With Visa & MasterCard Integration At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific locations using an AMEX card. This week Foursquare as partnered up with the two largest credit card providers, Visa & MasterCard to create a similar partnership. To kick it all of … [Read more...] about Marketing Day: February 28, 2013