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At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific locations using an AMEX card. This week Foursquare as partnered up with the two largest credit card providers, Visa & MasterCard to create a similar partnership. To kick it all of off, Foursquare also announced a major deal across all 6,500 Burger King locations. In order to sync your Foursquare account with your credit card to redeem deals, simply head to the card connect within the settings section on Foursquare. Savings will then automatically occur in your monthly credit card statement. Offers will also soon see more prominence according to AdAge: In an effort to urge users to redeem more of these offers, Foursquare will also be making them more prominent within the app. Users will now be able to see in their profiles which cards they’ve synced to their account and all the savings they’ve had over time. And offers … [Read more...] about Foursquare Expands Credit Card Partnerships With Visa & MasterCard Integration

Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages? And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek? This is the first of two columns on the state of mobile search. This column is focused on what’s happening to mobile organic search – i.e. where websites come in the search engine result page (SERPS). The follow-up column will consider the Google-owned properties – particularly Google My Business and Knowledge Graph – that are displacing organic results, including the … [Read more...] about Is Google killing mobile organic search?

Great copywriting is like having a top salesperson selling your stuff 24/7. By using proven copywriting tactics you can boost your conversion rates, turning more of your website’s visitors into customers. Without good copywriting, you could have all the traffic in the world but generate only a trickle of sales. Conversion rates vary widely depending on the industry. According to MarketingSherpa, average conversion rates by industry range from 10% for professional services to 3% for e-commerce. Say you want to increase your sales by 50%, you have two options: Increase your traffic by 50% -or- Improve your conversion rates by 50% Increasing your traffic by 50% is not easy, and it’s going to take a lot of time and/or money. Now say your conversion rate is 4%. If you can increase it to 6%, you’ve got 50% more sales. You just need to work on your copywriting. 6 Clever Copywriting Tactics to Convert Your Visitors into Customers 1. Identify Your Visitors’ Key Desire … [Read more...] about 6 Copywriting Tactics to Boost Your Conversion Rates

The choices you make aren’t as rational as you’d like to think. Your emotion plays a big role in influencing your decisions. This emotional factor is perhaps the reason why most people prefer Coke over Pepsi despite the latter winning blind tasting tests. That’s exactly why you should use it to an advantage and tap into your customers’ emotions for marketing your brand and products. And what better way to do this than through influencers? And what better way to do this than through influencers? Several facts prove how influencers are a great way to reach out to an audience and form an emotional bond with them. According to Nielsen, 83% of consumers trust recommendations from people they know. Acumen also found that over 60% of people across all age groups would try a brand or product that has been recommended by a YouTuber. The reason behind this is that they trust those people and have a positive attitude towards them. They’ve formed an emotional … [Read more...] about Forming Emotional Connections with Influencer Marketing

If you run an e-commerce store, you probably aren’t satisfied with the conversions and revenue you’re getting. More is always better. And even if you are satisfied with your conversion rates, there’s always an opportunity to improve. Don’t assume there’s a ceiling where you just can’t go any higher. If you’re happy with 7%, you’d probably be happier with 10%. Don’t settle into the mindset of “my conversion rates are better than the industry average of X%.” The conversion rate you should be striving for is any rate that’s better than what you have right now. In short – you should always be working to improve. Here is where you can start making changes to improve the user experience and boost your conversion rates, and you don’t need a ton of CRO knowledge to make it happen. Add Better Product Images When people walk into a store, they’re able to physically handle the products. The can turn it over, … [Read more...] about How Newbies can Get Started with CRO