Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Canada’s Supreme Court orders Google to de-index site globally, opening door to censorshipJun 28, 2017 by Greg Sterling Decision is dangerous to free speech and the free flow of online information. Featured snippets: Optimization tips & how to ID candidate snippetsJun 29, 2017 by Brian Ussery Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.” PaveAI unveils AI-powered platform to turn Google Analytics into actionsJun 29, 2017 by Barry Levine Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. What to make of the EU’s absurd antitrust ruling against GoogleJun 29, 2017 by Ginny Marvin In its concern over Google’s market dominance, the EU has focused on the wrong issue. … [Read more...] about SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust
Voice search seo
Voice search is really taking off. I use it constantly and I know many of my peers do as well. Why type with your hands when you can just blurt out a search query? Now that Chrome offers voice search on a PC, it is growing even faster. Truthfully, it is going to change SEO. Voice search is young, but we better speculate on some of the implications of this budding technology now, otherwise our search strategies are going to be left in the dust. In this post, we look at how voice search is changing, or may change, search engine optimization. More Likely to Search with Natural Language When you use voice search on your phone, you really don’t take the time to sit and think about the most effective and concise way to perform a query do you? Instead, you just ask your phone a question. This in turn is the underlining factor that leads to many of the subtle changes in voice search when compared to typed search. When we use natural language, things change. Less Likely to Use Keywords … [Read more...] about How Voice Search Is Changing SEO
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.” It’s great, you should try it… Although after repeatedly attempting it again this morning, Siri’s response has become terribly withering. And that’s about my total experience. However, as of October 2014, 55% of US teens and 41% of US adults use Google voice search more than once a day and the use of mobile voice search more than doubled between 2013 and 2014, according to a study from Northstar Research. The study also reveals that 56% of adults use voice search because it makes them “feel tech-savvy.” Further testament that you’ll never go broke developing tech that makes people feel like they’re in an episode of Star Trek. So I’m intrigued… How popular is voice search right now? Will it become a … [Read more...] about What do you need to know about Voice Search?
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how important voice search and natural language processing are to the company’s future development. The first, Google Assistant, is a voice-activated digital assistant which builds on “all [Google’s] years of investment in deeply understanding users’ questions”, as Google’s blog declared. It takes Google’s voice search and natural language capabilities to the next level, while also allowing users to carry out everyday tasks like booking cinema tickets or restaurant reservations. The second is Google Home, Google’s long-awaited smart home hub to rival the Amazon Echo, which comes with Assistant built in. Google Home – which will be “unmatched in far-field voice recognition”, according to VP of Product Management Mario Quieroz – will give … [Read more...] about The continuing rise of voice search and how you can adapt to it
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet and digital technology across the globe. Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice and natural language as a computing interface, titled ‘Re-Imagining Voice = A New Paradigm in Human-Computer Interaction’. It looks at trends in recognition accuracy, voice assistants, voice search and sales of devices like the Amazon Echo to build up an accurate picture of how voice interface has progressed over the past few years, and is likely to progress in the future. So what do we learn from the report and Meeker’s data about the role of voice in internet trends for 2016? Voice search is growing exponentially We know that voice is a fast-rising trend in search, as the proliferation of digital assistants and the advances in interpreting natural language queries make … [Read more...] about What does Meeker’s Internet Trends report tell us about voice search?