Once upon a time, search engines took marketers by storm, as many of the top brands struggled to stay ahead of the digital world, first came search engines, then came social media, now we have a mobile and voice search experience. As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound, the number of users adopting voice search is only increasing, and the technology for understanding humans is advancing as well. What is Voice Search? Before we get too deep into the implications of voice search, let’s go through a quick run through on what it is and how it works. Google’s Voice Search uses a combination of Natural Language Processing (NLP) and Text-to-Speech (TTS) to understand a user’s voice search request. This is then processed in a powerful database which aims to match the question with an answer which is then returned to the user, … [Read more...] about How to capitalize on Voice Search and the death of the keyboard
In 2009 the authors of “The Art of SEO” predicted an increased importance in voice recognition search. Over the past few months, voice search has shown significant improvement and attention: Clearly, Google is interested in making voice search work. As the evolution of voice search continues to advance, it also has increasing international adoption. Yahoo launched their first voice search around 2008 and continues to release new versions. Bing just released an improved version of voice search available on windows phones. Yandex has always been ahead of the curve – it currently has a voice search option within their search engine and has been using their voice technology for other applications. Baidu and Sogou recently launched their voice assistant applications this year. People are now utilizing voice search across smartphones, tablets, desktops, as well as the new crop of devices like Google Glass. As voice technology is refined, the first big question search … [Read more...] about How Will Voice Search Change SEO for Local Stores & Global Enterprises?
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.” It’s great, you should try it… Although after repeatedly attempting it again this morning, Siri’s response has become terribly withering. And that’s about my total experience. However, as of October 2014, 55% of US teens and 41% of US adults use Google voice search more than once a day and the use of mobile voice search more than doubled between 2013 and 2014, according to a study from Northstar Research. The study also reveals that 56% of adults use voice search because it makes them “feel tech-savvy.” Further testament that you’ll never go broke developing tech that makes people feel like they’re in an episode of Star Trek. So I’m intrigued… How popular is voice search right now? Will it become a … [Read more...] about What do you need to know about Voice Search?
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how important voice search and natural language processing are to the company’s future development. The first, Google Assistant, is a voice-activated digital assistant which builds on “all [Google’s] years of investment in deeply understanding users’ questions”, as Google’s blog declared. It takes Google’s voice search and natural language capabilities to the next level, while also allowing users to carry out everyday tasks like booking cinema tickets or restaurant reservations. The second is Google Home, Google’s long-awaited smart home hub to rival the Amazon Echo, which comes with Assistant built in. Google Home – which will be “unmatched in far-field voice recognition”, according to VP of Product Management Mario Quieroz – will give … [Read more...] about The continuing rise of voice search and how you can adapt to it
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet and digital technology across the globe. Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice and natural language as a computing interface, titled ‘Re-Imagining Voice = A New Paradigm in Human-Computer Interaction’. It looks at trends in recognition accuracy, voice assistants, voice search and sales of devices like the Amazon Echo to build up an accurate picture of how voice interface has progressed over the past few years, and is likely to progress in the future. So what do we learn from the report and Meeker’s data about the role of voice in internet trends for 2016? Voice search is growing exponentially We know that voice is a fast-rising trend in search, as the proliferation of digital assistants and the advances in interpreting natural language queries make … [Read more...] about What does Meeker’s Internet Trends report tell us about voice search?