What’s Important When it Comes to Voice Search? Digital marketers are all abuzz about voice search these days. It’s the newest hot topic in SEO, but many don’t understand what drives this form of search. More people than ever are using voice search to find the information they need on devices like smartphones and Google Home. It’s a convenient, hands-free way to search, but it poses new implications for marketers. To best strategize campaigns, you and your marketing staff will need to gain insight into what types of criteria are essential to rankings for this type of search. With its ever-increasing popularity, voice search is here to stay. Therefore, you’ll need to understand how this trending format can impact your best practices and bottom line. Marketers need to know how to best optimize their company’s site for voice search. The criteria differ from those of traditional SEO. Understanding the most important ranking factors for voice search will … [Read more...] about What are the Most Important Ranking Factors for Voice Search?
Mark Aspillera Voice represents a significant transformation to the way end users interact with Search. The convergence of Voice, vertical search engines, and mobile will accelerate the fragmentation of Search and the need for agile and targeted SEO. Organic continues to be a critical channel for marketers. The expansion and modification of paid search placements on Google, implementation of the Knowledge Graph, featured snippets, local results, and now question-answer SERPs have all come and gone. Despite all of that we know that in 2017 Organic still comprised 51% of all web traffic on average. People continue to browse and engage with organic listings on the SERP. There is one technological development that seems to pose a fundamental shift to the way people interact with and navigate through search engines, and that’s voice search. By speaking a query to your mobile or home device, the user effectively bypasses the SERP and is delivered an answer without ever … [Read more...] about SEO for Voice Search: Are We Looking at Optimization the Right Way?
May 17, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Most businesses today depend on search-driven web traffic to succeed. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to adapt their SEO strategies to leverage voice search technology. As more consumers use their smartphones, tablets, and voice assistants to acquire information and make purchases through voices search, companies who choose to rely solely on mobile SEO risk obsolescence in a rapidly evolving e-commerce landscape.Why Voice Search MattersIts Use is Increasing Among Consumersanalysts report that as of 2016, over 40% of adults in the United States performed daily voice-based searches, and instances of voice-searching increased by a multiple of 35 between 2008 and 2016. In 2017, Google announced that 20% of the search requests it fields are voice searches, and observers estimate that by 2020 at least half of all internet … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Voice search has been around for longer than most people realize. It feels like the technology has only been around for a couple of years, but in reality, Google voice search first came out in 2002. We think of it as a recent development because only recently have algorithms begun to solve the biggest problems with voice search, including accurately detecting spoken syllables, generating results in an intuitive way, and of course, encouraging mass user adoption.Now that voice search is popular with a much wider user base and its technological sophistication is accelerating, we're going to see some major evolutions in the next few years. If you want to get ahead of the competition and reap the rewards for your brand, now's the time to start adapting your SEO strategy accordingly.What Changes to ExpectSo how is voice search about to evolve?1. Better semantic recognition and filtering.First up, voice search algorithms are going to get better at detecting what people are saying, and … [Read more...] about How Voice Search Is Changing (and Why Your SEO Strategy Needs to Adapt)
Most of us remember when Siri first came out back in 2011.The technology was a novelty, a cool tool to test out, with sometimes informative and other times laughable responses to voice queries.Not many people predicted it would become a major digital trend of the future.But voice search has changed a lot since then.Now there are a variety of voice-activated technologies on the market (e.g., Cortana, Amazon’s Alexa, Google Assistant).People use voice search on their mobile devices, and more than 420 million voice assistants have been sold.People already use voice assistants way more than they used to, mostly for commands (e.g., set an alarm, call Mom). But there’s still a lot of growing potential for search marketing as well.That’s mostly because the AI technology behind voice search has become immensely more accurate. According to Google, voice recognition accuracy has grown to 95 percent since 2013:The Benefits of Voice Commands for SearchAs voice recognition … [Read more...] about Voice Search Optimization: 6 Big Changes You’ll Need to Make