Readability Matters When it comes to any search engine optimization, the pages that have a high readability score tend to rank better. This is especially true for voice search. Search engines are better able to find content that’s well-written and structured in a straight-forward manner. Voice search relies on easy to understand answers. This is true across various types of devices. Smartphones may deliver even more simply formatted information since users can both hear and read the results. … [Read more...] about What are the Most Important Ranking Factors for Voice Search?
Consider how it was only around September of 2017 when Apple switched the default search engine of Siri, the voice-activated digital assistant of iOS, from Bing to Google. Compare this to the Amazon Echo, which uses Bing. There are also narrower, but just as powerful examples, such as how Bixby, Samsung’s virtual assistant for Galaxy devices, offers a visual search feature, which can identify brands and products and direct the user to ecommerce listings, uses Pinterest’s Lens tool. … [Read more...] about SEO for Voice Search: Are We Looking at Optimization the Right Way?
Build Conversational Keywords into Your FAQ Pages. Increase the frequency with which your company appears in voice search results and the chances your site will appear in a Google ‘Featured Snippet’ by using long-tail+ conversational keyword phrases to respond to questions you commonly receive from customers. Frame the questions in the natural language used by customers, and group related questions on the same page. To maximize your presence in voice search results, include detailed and specific customer inquiries and provide brief and clear responses to each one. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Voice search has been around for longer than most people realize. It feels like the technology has only been around for a couple of years, but in reality, Google voice search first came out in 2002. We think of it as a recent development because only recently have algorithms begun to solve the biggest problems with voice search, including accurately detecting spoken syllables, generating results in an intuitive way, and of course, encouraging mass user adoption.Now that voice search is popular with a much wider user base and its technological sophistication is accelerating, we're going to see some major evolutions in the next few years. If you want to get ahead of the competition and reap the rewards for your brand, now's the time to start adapting your SEO strategy accordingly.What Changes to ExpectSo how is voice search about to evolve?1. Better semantic recognition and filtering.First up, voice search algorithms are going to get better at detecting what people are saying, and … [Read more...] about How Voice Search Is Changing (and Why Your SEO Strategy Needs to Adapt)
If you want to have content-based actions, it needs to be for a podcast, recipe, or news publication that already uses structured data markup and Accelerated Mobile Pages (AMP). Then all you need to do is claim your Actions through the directory. … [Read more...] about Voice Search Optimization: 6 Big Changes You’ll Need to Make