Black Friday and Cyber Monday are closing in. For most retailers, Black Friday is one of the biggest revenue generators of the year, but it’s surprising (except perhaps to most SEOs) how many of them neglect the basics. If you fall into that category, you still have a few days to try to turn that lemon into lemonade with some very simple updates to your site. If you search for “black friday sale near me” you will likely see a Local Pack like this: Notice how Google calls out that these sites mention black friday sales, deals, etc. While most retailers likely already have a Black Friday Sale page and mention it on their home page, two out of the three sites above, Macy’s and Walmart, also mention Black Friday on their store location pages. For example: Macy’s Black Friday:https://l.macys.com/stoneridge-shopping-center-in-pleasanton-cahttps://www.walmart.com/store/2161/pleasanton-ca/details While Kohl’s shows that you don’t need the … [Read more...] about It’s Not Too Late To Localize Your Black Friday SEO Strategy
Walmart black friday ad 2018
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals.From now until November 27th can serve a special Black Friday promotion extension targeting specific keywords.There are three types of keywords included in this experiment:“black friday deals”“black friday deals”,“black friday deals”And variants of the aboveThe ad will show at the top of search results and be included as part of the ads that have promotion extensions.Promotion extensions show special offers as an extension to the main ad, without needing to create new ads.In other words, a Black Friday promotion extension can be easily appended to an existing ad.Here is an example of how it will look:Google stresses that now is the right time to get these deals in front of customers.In an email statement, a Google spokesperson revealed:“100% of searches for “Black Friday” last year happened between November … [Read more...] about Google Ads Introduces Special Black Friday Ad Format
Sector insights Emily Hogarth, 23 Jul 2018 This summer, Amazon’s made-up discount holiday ‘Prime Day’ yet again had consumers and retailers going mad for online discounts. Prime Day started in 2015 as a summer rival to November’s Black Friday discount holiday, and since then has completely outgrown Black Friday. With $2.41bn in sales, Amazon’s Prime Day has become the main shopping holiday of the year. What is Amazon Prime Day? Prime customers can benefit from slashed prices, with new deals cropping up almost every 5 minutes throughout the day and a half extravaganza. An incentive, and a perk of Prime-dom. (If you’re cheeky, you’ll start your 30-day free trial of Prime on the day and reap the sweet sweet rewards…) Prime Day 2018 was so popular that the US site crashed just 5 minutes in! This only goes to show the growing popularity of Prime Day. Amazon also had other troubles this Prime Day, with many European workers choosing to stage a … [Read more...] about What’s more valuable: Black Friday or Prime Day?
Failing to get the memo that it's 2008, Wal-Mart has decided to get even more aggressive in battling the 'pre-mature' leakage of their Black Friday circular ads. The Bentonville, AR retailer is not only going after the sites that post the circulars, but the search engines that link to and index the sites.Search Engine Journal reports on this, and like most sane people, wonders why Wal-Mart is so opposed to having such a rush of attention pushed to their stores. Because in these tight economic times, wouldn't the retailer want to create more buzz for its biggest sales day of the year?And as you would also expect, when sites started receiving letters from Wal-Mart demanding the circulars be taken down, of course they posted them. One passage from a takedown notice sent to SearchAllDeals.com states that the site report that the posted circulars "reflected inaccurate pricing information", and also added that the site had to tell Wal-Mart who gave them the circular.Memo to … [Read more...] about Wal-Mart Says No to Black Friday Ads on Internet, Goes After Sites and Search Engines
We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene in a Southern California Wal-Mart store as one woman unleashed pepper spray on her fellow shoppers to prevent them from getting in her way. Today and for the next few days people will be using a wide range of tools and resources — hopefully not pepper spray — to help them determine what and where to buy to get the best prices on items on their holiday shopping lists. This year there are more tools, sites and mobile apps than ever it would seem. Indeed, there’s just no way to deal with all the online shopping sites and apps comprehensively in one post, but here’s a sample of what’s out there. Search: where it all starts … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials