Walter paytons

Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM), which runs a network of entertainment sites including MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes, American Idol, GameSpy, Scout, and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with a specialty in search. He has spoken at numerous conferences including SES, Ad Tech, SMX, Pub Con, Searchnomics, and iHollywood: Search & Media Summit. Below, Bill offers insights into managing a huge search marketing operation, tips for advancing your career as an in-house marketer, and where to find the best focaccia in San Francisco. How did you get your start as a search marketer? I was attending the University of Illinois working on my business degree about the same time that Marc Andreessen, a fellow U of I grad, released Mosaic (which later became Netscape). This was one of the first graphical browsers and it spread … [Read more...] about Q&A With Bill Macaitis, SVP Online Marketing For Fox Interactive Media

Here's the scenario: You are a professional SEO and have recently taken on a brand new project. The company has come to you because they want better positioning in the search engines and have decided to trust you as the expert that can help them achieve this. You begin by performing keyword analysis, carefully working with the client to select the phrases that are most relevant to their business. After you both agree on which phrases to target, you meticulously optimize all the various elements of their web site including things like title tags, meta description tags, alt attributes, navigational structure and the html text or copy of the site. You work with the company's webmaster to implement all of the various elements you have optimized. Once these are installed, you initiate the campaign, submitting the site to various search engines and directories and/or ensuring the site is already listed in the top search engines and directories. After a couple of months pass by, you run a … [Read more...] about The Nightmares of a SEO

2017 is here, and with it comes another year of awesome digital marketing conferences. Attending even one can help you keep up on cutting-edge industry news and innovation. And as workers in a digital world, face-to-face conferences can be a refreshing break from the norm. It’s still early days, but here are 37 conferences (for a start) that you won’t want to miss in 2017: January Affiliate Summit West What: The performance marketing industry’s premier global event. Where: Las Vegas, NV When: January 15-17, 2017 Email Insider Summit: Europe What: Mornings include keynotes, case studies, and panels from top minds in the industry. Afternoons are networking opportunities during exciting outings. Where: The Alps When: January 30 – February 2, 2017 SUPERWEEK Hungary 2017 What: An annual gathering of digital marketing professionals, analysts, and thought leaders in the measurement industry. Where: Budapest, Hungary When: January 30 – February 3, 2017 February … [Read more...] about 37 Digital Marketing Conferences You Won’t Want to Miss in 2017

Finding local businesses is rapidly becoming what the internet is for. Four out of five mobile phone and tablet owners use their devices to search for local business information, and 80% of those searches result in a purchase. Further, according to data from Google, 50% of consumers who made a search by mobile made a purchase in store within 24 hours: That’s great, right? Yes, it is. But it works a little differently than traditional SEO. “Long distance” SEO is increasingly about content optimization and integration, while local SEO is far more about citation building – getting your name and address mentioned by local sites with authority. David Daniels, in an article on Search Engine Watch, calls citation building “the new link building.” Citations and prominence have a huge impact on whether your local business shows up in SERPs or not. And since search is how customers find a local business, you need to leverage citation building to win at local … [Read more...] about Proper Local SEO Citation Building Helps Users

In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on 30-second stories expecting people to simply listen and sit until the end. It worked, no doubt about it. We enjoyed it. We bought the idea, and their products, too. We had no choice. First off, let’s revisit what linear storytelling means. It can be visualized as a chronologically arranged plot of a story. It starts from A, goes to B, and ends at C. End of story. Most TVCs run this way. Linear Storytelling: Non-linear storytelling, on the other hand, is the opposite of linear. It can start and end at any point. In the digital world, it could mean interactivity or interchangeability of As, Bs, and Cs in the buying stage. There’s no arrangement. It is liquid, free-flowing, and takes a choice of shape based on how the story is formed. Non-Linear Storytelling: Being linear is no longer … [Read more...] about Non-Linear Content Lessons That SEOs Need to Know