One of the things that most caught my attention when they talked to us about how they came up with the campaign was their desire to focus on social media. They talked about how much money gets spent on advertising these days and how easy it is to ignore ads. They talked about the power of social media and blogs in terms of spreading a message and they said it was one of the core considerations in building this campaign. … [Read more...] about Social Media Marketing? Not in Columbus (or Social Media Isn’t a Free Pass to a Good Campaign)
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How to adjust: Go mobile and focus on speed and usability. Google’s mobile-friendly test will help you see which aspects of your page’s mobile version need to be improved. The test in integrated into WebSite Auditor so you can check your pages’ mobile friendliness quickly. You’ll find it in Content Analysis > Page Audit, under the Technical factors tab. … [Read more...] about 8 major Google algorithm updates, explained
Most users may not even know about the new Chrome filter and will be unlikely migrate to another browser. And the fear of being blocked may push more publishers to turn to subscription models like The New York Times or Wired, both of whom let you read for free a set number of articles each month before you are required to pay for more. In other words, it’s a win-win for Google and neutral to negative for companies that rely on advertising to stay in business. … [Read more...] about How Google’s Crackdown on Online Ads Upends Search
Clearer Voice Will Impact the Voice Search Performance This study predicts voice search to gain massive momentum in upcoming years. Google and other search engines love videos and media files that have a clear and concise voice. In the case of an explainer video, you offer search engines precisely what they are looking for, making it easier for search bots to understand and rank your page. These days, you should also optimize your website for voice search. … [Read more...] about 10 Ways Explainer Videos Can Boost Your SEO Rankings
He begins his post by sharing who he is and how he relates to the other users. Then, he communicates exactly what he has to say and why he’s credible enough to say it. … [Read more...] about SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.