1.) As Ryan Squire pointed out after the event, Ohio State University will be starting the fall quarter in a couple of months. Setting up a Not in Columbus display on campus and finding a creative way to give out 5,000 or 10,000 of those t-shirts would be a low cost way to start building some buzz among the age group most likely to go online and spread the word on this. … [Read more...] about Social Media Marketing? Not in Columbus (or Social Media Isn’t a Free Pass to a Good Campaign)
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The toolkit lets webmasters, marketers, and professional SEOs run full-cycle SEO campaigns and grow rankings, traffic, and sales. The toolkit is always on top of the latest search trends with continuous improvements and feature updates, including the recently added SERP history, rendered site crawling, and in-depth backlink analysis. Since 2005, over 2 million users have grown their business online with SEO PowerSuite. … [Read more...] about 8 major Google algorithm updates, explained
Eat Your Cake and Have It Too One of the biggest complaints about web browsing is the frequency in which users are bombarded by advertising. Yet it’s advertising that helps media and publishing giants in particular satisfy a consumer’s news fix without forcing that person to pay for a subscription or one-time use. Digital advertising has evolved from banner ads that many consumers ignore, into flashy affairs that include pop-up overlays blocking text people want to read, or autoplaying video like this Ford advertisement over People magazine’s Chica feature on American Latina news and entertainment. … [Read more...] about How Google’s Crackdown on Online Ads Upends Search
When you are optimizing your video for a video platform such as YouTube, your optimization automatically works for Google as well. It is like killing two birds with one stone. The great thing about an explainer video is that there is no end to creativity. Make your video and thumbnail extraordinarily insightful and creative so you can extract searchers to your channel. … [Read more...] about 10 Ways Explainer Videos Can Boost Your SEO Rankings
He begins his post by sharing who he is and how he relates to the other users. Then, he communicates exactly what he has to say and why he’s credible enough to say it. … [Read more...] about SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.