Apple is also limiting ad tracking and frustrating ad buyers, but since its revenue is not advertising-dependent, it doesn’t really care. Those restrictions hurt advertiser conversions, make retargeting less effective and reduce reach. Meanwhile, Google is beginning to block “annoying” ads in its Chrome browser, further demonstrating that decisions made by a few big players can have a lot of impact. … [Read more...] about 6 ways IoT will make local search for SMBs scalable
Ways to boost wifi signal
Profile data – information that has been volunteered e.g. delivery address. Profile data – data that has been collected through behavior on previous visits e.g. pages viewed, shared. Device used. Geolocation – if shared. Mobile network. WIFI network – e.g. home, office, on-site. Motion and direction – walking, commuting. Time of day – e.g. lunch time, following a TV ad. Search terms used if arriving from a web search. Referral site (or app) – where did they arrive from today (and previous visits). QR codes scanned (particularly if unique to a product or place). Interaction with web ads (what, where, when). Click though from email newsletter. Click though from social media post. … [Read more...] about When will responsive websites respond to user context?
Jordan: Right, and I mean in some cases, it’s about having a much richer feature set for your mobile experience. So, having carousels, or as you alluded to earlier, Ben, having the ability for people to access different content forms like video, or audio, and having that right up at the top, because yeah, it’s a lot easier for me to listen to a 25 second, or 30 second audio clip about this article, than it is for me to try to scroll, and read for 10 minutes. So, those kinds of capabilities make a big difference. … [Read more...] about Mobile SEO: The latest usage trends and content strategies for maximum impact