And by the way, deciding on which markets to target from your existing web analytics is a very poor way to decide which international markets to enter. There may well be much more in the way of significant opportunities from countries with a lower fluency in English that can’t understand your site. Plus, you may already be serving the majority of potential customers in the markets where you’re winning, so improving things for them may not be a high-payoff investment. … [Read more...] about International Web Content Management Is King!
Web content management system
Adam HenigeOh, I’m answering this one first because the correct answer is Joomla and I know several other people are going to copy me. I know people love this CMS, and it *can* work, but unless you grew up on this thing it’s not intuitive in any way shape or form to do even basic things as an SEO. Need to change meta descriptions? Good luck! Once you find them, unfortunately, you may not be able to change the page titles while you’re there. Everything is a wild goose chase when I work with this CMS and every installation and update seems to completely reconfigure where every element is. That, of course, is super fun when you’re trying to find an answer on Google and the answers might as well be describing how to set up an Apple IIe for the amount of relevance it has to the install of Joomla you’re looking at. Jerod KaramI’m going to take the cop-out answer here. They’re all terrible and they’re all decent (not great) in their own ways. … [Read more...] about Content Management Systems to Avoid
In popularity terms, choosing a CMS which cannot be easily rolled out to manage sites across multiple local domains is problem numero uno (note the fluid language switch). The number of workarounds, sticking plasters and downright programming wizardry I’ve seen to get around this one is amazing and could be the subject of a cartoon by Heath Robinson. As the subject of why you should choose local domains is already covered in detail here—today I’ll stick to the structural questions. … [Read more...] about My Dream International Content Management System
URLs free of tracking parameters and session IDs — Sticking session or tracking information such as the user’s clickpath into the URL is deadly for SEO. It usually leads to incomplete indexation and duplicate content issues. H1 tags — No H1 tags on a given page is not desirable. Too many H1 tags on the page is not desirable. Low-value content (such as the publication date) marked up as an H1 is not desirable. The article title is typically the best content to have wrapped in an H1. Customizable URL structure — If the default URL structure of the CMS doesn’t suit your needs, you should be able to change it. For example, if you don’t want /archives/ in the URLs of all your archived articles, you should be able to remove it. Or if you want to reference the article name instead of the article’s database ID in the URL, you should be able to do it. 301 redirects to canonical URL — Duplicate content is the bane of the existence of many a dynamic … [Read more...] about How To Choose Content Management Systems For SEO
A large product catalog. If you have hundreds of SKUs, go with a full-featured e-commerce system that combines the shopping cart functions with an embedded CMS.A small product catalog without much else. If you have got a few dozen products or less, and not much other information that what's in the product catalog, you are better off with a simple shopping cart product without the complexity of a CMS. Updating a few hundred pages by hand, if it becomes necessary, won't be the end of the world, while you might keel over from sticker shock for a high-end e-commerce system.An information-rich site with some products for sale. Many small businesses sell online, but their major thrust is offline sales. And the most important function of their Web site is explaining how their products or services work, and ensuring that customers understand how their problems can be solved. For these companies, it might be worthwhile to combine a CMS with a simple shopping cart system. The CMS helps a great … [Read more...] about Do I need a shopping cart or a content management system?