I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is that what counts as good and valuable measurement is unique to almost every client. While there are some commonalities between companies in similar industry verticals, my experience suggests strongly that there simply is no “cookbook” for social media measurement that applies universally. What this means is that you can’t simply watch what the gurus are measuring (or the competition, or that guy you met at the conference) and adopt it as your own. To make matters even more complicated, there is an enormous amount of data available about social media – and only some of it will be valuable to you. Sorting through all of it to find the bits that will be useful simply isn’t an option. These challenges often lead to two common disasters: Analysis Paralysis (nothing gets measured and sound bites like … [Read more...] about The Truth About Social Media Measurement
Web design and social media
Fifty Shades of Social Media Measurement Tools
(Full Disclosure: The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media Measurement Tools That Save Time and Money” or “Six Free Social Media Measurement Tools for B2B” have become as common as graduation parties in June. While it is encouraging to see so many measurement options emerging, the wide range of products in this space can be confusing. Part of the problem is that the term “social media measurement” is used to describe tools designed for many different types of users and tasks. I keep a running list of many different types of tools that can help users measure social media in some way. My list is divided into five categories based on the primary function or use of the tool. Here are my five categories: Listening Tools Listening tools are commonly referred to as social media monitoring, … [Read more...] about Fifty Shades of Social Media Measurement Tools
User Considerations For Web Design And Online Marketing
The most difficult group entity we design for, engage with and market to is commonly referred to as “users”. Some of you know members of this group as people. A few use the term without thinking it through. The term “users” has an official formal name in some industries, which to be honest, only serves to complicate matters. I think the term “user” is often quietly defined as “they who are out there”. Like we’re all colorful globs of Jello. Do we like being called users? This question is asked often and yes, opinions vary. What fascinates me isn’t our feelings about the word “user” (even though to me it feels negative), but what we mean when we use the term. Is it a blanket term representing many types of people? Are users’ people at all? Could it mean computer hardware or animals? As one Twitter person reminded me, in the movie Tron, “users were gods”. I’m cool with that. First, The Labels … [Read more...] about User Considerations For Web Design And Online Marketing
Web Design Is SEO Most Important SEO Factors To Consider When You’re Designing A Site
Search engine optimization processes made great strides in the last few years. When the phrase first appeared, SEO web design intended little more than stuffing your great 90’s website with whatever terms you had been optimizing for, getting listed on famous directories, and populating your meta data for the search engines to evaluate. Search engine marketing and SEO optimization were fundamentally as traditional as the search engines themselves, before the 1st algo has been written to point keyword stuffing, you just typed your key phrase more times compared to anyone else to get the top place in Yahoo. But, oh man, have things modified. In their infinite search to provide users with the most appropriate, authoritative and good quality recommendations for a given keyword phrase, the algorithms and web metrics utilized by search engines such as Google to index, evaluate and understand the contents of the web have grown to be more and more advanced. The complication and relative … [Read more...] about Web Design Is SEO Most Important SEO Factors To Consider When You’re Designing A Site
#PPC & Paid Social Media Strategies With @Pamela_Lund
Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24th. The conference ticket cost for attendees is being covered by our partner, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster. Want to attend? We still have a few spots open – so if you are in the LA area and want to learn from Pamela (and other speakers like Neil Patel, Stephan Spencer, Morgan Brown, and more), sign up for an invite now. If you aren’t in the LA area, check out where else the SEJ Summit will be this year, including Chicago, NYC, San Francisco, London, and Dallas. We are excited to welcome Pamela next week. and can’t wait to hear what she has to say. But for now, here is some insight from Pamela on PPC and paid social media: As with all things SEM, the answer is it depends. For e-commerce, the … [Read more...] about #PPC & Paid Social Media Strategies With @Pamela_Lund