Social media marketing has been around for a while, and it’s become a proven tool for increasing traffic and generating new leads. Incorporating social media such as Facebook and Twitter into one’s business development strategy is an absolute must for any business these days. Ninety-two percent of marketers declared that social media was very important for their business, and 77 percent of them stated that their social media efforts increased traffic to their sites, according to Social Media Examiner research. Those are not new facts. What’s new, though, are the tools you can use to enhance your social media efforts — like SEO and management tools. Let’s review seven tools that can improve your social media management and increase revenue. 1. BuzzSumo BuzzSumo allows you find the most popular content and share relevant content filtering by categories: videos, interviews, guest posts, giveaways and so on. It’s also a good way to discover hot topics … [Read more...] about 7 powerful SEO & management tools to make your social media efforts more effective
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We all remember from Marketing 101, that the ability to measure the effectiveness of marketing activities and calculating ROI is imperative to a company’s go-to-market strategy. While it is quite easy to measure ROI with most traditional marketing channels like print, radio and even search marketing; it’s much more difficult to measure ROI from social media marketing. In fact, just a few months ago; Comscore announced a research and development initiative that is designed to provide comprehensive measurement of conversational media such as blogs, wikis and community-driven social media sites. Unfortunately, we all know that Comscore studies can take anywhere from 6 months to 2 years to complete; and most marketers probably don’t have that time to wait. So, here are a few things you can do today to measure the effectiveness of social media. Standard ‘Engagement’ Metrics In most cases, if you are leveraging social media, you are driving traffic back to your … [Read more...] about Measuring Social Media Marketing: It’s Easier than you Think!
Search engine optimization processes made great strides in the last few years. When the phrase first appeared, SEO web design intended little more than stuffing your great 90’s website with whatever terms you had been optimizing for, getting listed on famous directories, and populating your meta data for the search engines to evaluate. Search engine marketing and SEO optimization were fundamentally as traditional as the search engines themselves, before the 1st algo has been written to point keyword stuffing, you just typed your key phrase more times compared to anyone else to get the top place in Yahoo. But, oh man, have things modified. In their infinite search to provide users with the most appropriate, authoritative and good quality recommendations for a given keyword phrase, the algorithms and web metrics utilized by search engines such as Google to index, evaluate and understand the contents of the web have grown to be more and more advanced. The complication and relative … [Read more...] about Web Design Is SEO Most Important SEO Factors To Consider When You’re Designing A Site
It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising on social, you’re seriously missing out! In today’s post, I’ll be counting down the top 10 paid social media hacks of all time, taken from my recent webinar with Hanapin Marketing’s Matt Umbro. Let’s get started! Paid Social Media Hack #10: Quality Score in Facebook and Twitter Ads Quality Score is a familiar metric to AdWords and Bing Ads advertisers, but it’s just as important on Facebook and Twitter. Facebook’s Relevance Score On Facebook, Quality Score is known as Relevance Score. Facebook calculates this score based on how engaging your ads are. The more engagement, the better the Relevance Score. … [Read more...] about The Top 10 Paid Social Media Hacks of All Time
Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24th. The conference ticket cost for attendees is being covered by our partner, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster. Want to attend? We still have a few spots open – so if you are in the LA area and want to learn from Pamela (and other speakers like Neil Patel, Stephan Spencer, Morgan Brown, and more), sign up for an invite now. If you aren’t in the LA area, check out where else the SEJ Summit will be this year, including Chicago, NYC, San Francisco, London, and Dallas. We are excited to welcome Pamela next week. and can’t wait to hear what she has to say. But for now, here is some insight from Pamela on PPC and paid social media: As with all things SEM, the answer is it depends. For e-commerce, the … [Read more...] about #PPC & Paid Social Media Strategies With @Pamela_Lund