I’m not at all suggesting that anyone should repeat and cram keywords into their pages to this degree — I don’t believe it’s the sheer number of times a keyword is used in the page, so much as that it’s present, it’s algorithmically obvious that the keyword phrase is a specific, main topic for the page, and it’s used naturally for the page’s content. … [Read more...] about An Allegory For Oddities In Local Search Results
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What about colorblind users? We’ve been fortunate enough to see recent posts being written about this so I won’t go into it in detail here, although some of my recommendations for making links accessible to visually impaired users do deal with this. In case you’re interested, Jordan Kasteler wrote a really good post about accessible web design on the Blueglass blog. … [Read more...] about A Guide To Inclusive Link Building For The Visually Impaired
Google is generally smart enough to recognize this specific scenario, but there are a lot of issues where duplicate content can hurt you, resulting from dynamic URL generation, URL parameters, and other sorts of technical causes. In these cases, you want a canonical URL. Any time Google loads a page with a weird URL, they will see “hey, actually X is the canonical URL for this page” and they will know not to index it, and to index it as X instead. … [Read more...] about Why is Google Ranking the Wrong Page on Your Site?
Negative SEO is something of a boogeyman. Some will say it doesn’t exist. Some say it exists, but it’s largely ineffective. Some are in awe of its power, claiming it’s capable of taking down even top ranked sites. Still others claimed to have personal experience with it, either as a victim or as part of a history with black hat SEO. On black hat forums, it’s regarded with reverence, just another tool in the toolbox. … [Read more...] about How to Immunize a New Website Against Negative SEO
Failed redirects and redirect chains are almost always issues. Be sure to check subpages, as well as the home page; depending on how the rules are written and where they are placed, these can be affected differently. You also need to actually look at what’s going on with these as far as the status codes and hops, not just whether they get you to the correct page. … [Read more...] about An SEO’s guide to securing a website