Emoji - those little smiley faces and symbols used in your mobile device's messaging keyboard - used to be used exclusively for text messaging. Their meanings are simple. Unlike shorthand acronyms like LOL, emoji have the ability to convey universal messages, like laughter and joy. Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by companies, too. A Brief History Before emoji were introduced in the U.S., they originated in Japan. Created by Shigetaka Kurita, who worked for the mobile communication company DoCoMo, Emoji were intended to be a means of communication through pictures that didn't use much data. Meanwhile in the U.S., emoticons, pictorial representations created using punctuation marks, were more widely used, as few devices could recognize emoji. The success of the emoji did not go unnoticed, and Apple launched an emoji keyboard in 2010. Soon after, emoji were standardized by Unicode, … [Read more...] about The Rise of Emoji and Google’s Mobile-First Movement
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As soon as Google announced that page load speed had been added to its ranking algorithms, page load speed became a buzzword in the SEO community. Unbelievably, that was over five years ago now. Page speed continues to be a hot topic in the SEO and UX spaces, and rightfully so. Even after five years, there is still an abundance of inaccurate or incomplete advice available regarding page speed. In my opinion, one of the often-ignored page speed topics is web hosting. In this article, I’ll share some of the data and experience I’ve gained regarding how web hosting impacts page load speed. The Real World Impact of Page Load Speed While the realistic benefits of improving page load speed are sometimes overstated, there are very real benefits to speeding up your website’s pages. SEO: Since page load speed is part of Google’s ranking algorithm, your website’s page load speed may have an impact on your Google rankings. The data on the specifics of this is … [Read more...] about Web Hosting for Optimized Page Load Speed
How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?
After six monthsof testing, Google has formally rolled outKnol, a service designed to letpeople create pages of knowledge on any topic they choose. While Google saysKnol is not designed to compete with Wikipedia — and there are goodarguments to back this up — I still think the easiest way to describe theservice is Wikipedia with moderation. Below, more about this, the service ingeneral, and some of the issues it may raise for Google. As many are aware, Wikipedia allows anyone to create and edit pages onall types of topics. Need to know about the BS 546 electrical plug used byold houses in Britain? I once did, and the Wikipedia community has created apage about the topic. The collaborative advantage to Wikipedia is also its disadvantage. Sinceanyone cancontribute, some introduce factual errors or overtlyvandalize articles (seeGeorge WashingtonDid What According To Wikipedia???). It’s one reason that Wikipedia isconsidering moderation. Like Wikipedia, Knol (unlike many … [Read more...] about Google’s Knol Launches: Like Wikipedia, With Moderation
Google is undertaking the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see it at first, but over the course of the next several days, Universal Search should be more, well, universal. A new navigational interface has also been unveiled for Google and is covered more in the companion piece to this article, Google’s New Navigational Links: An Illustrated Guide. The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities. To fully explain the importance to both groups, I’m going to work step-by-step through the concept of vertical search engines, how … [Read more...] about Google Launches “Universal Search” & Blended Results