One of the biggest concerns a small blog has is ranking their content in Google’s search results. It’s difficult enough to compete with all of the massive megasites dominating results, so the idea of content theft causing similar problems is devastating.I’d like to reassure you that such things never happen, but the fact is, Google isn’t perfect. Let’s talk about the problem, how Google tries to prevent it, and what you can do if it happens anyway.Stolen ContentFor as many various small business blogs as there are, there are equally as many spammy or thin blogs. These blogs are made by the dozens in private networks to sell backlinks, or in tiered link building schemes to boost the money site of one black hat marketer. For the most part, these schemes are firmly against the Google policies, and when Google identifies sites as being part of spam networks, they will generally deindex the sites.Since these sites tend to be short-lived, there’s no sense … [Read more...] about Can Google Rank Stolen Content Higher Than The Original?
Web hosting using google
When the long-awaited DisavowTool from Google was announced finally at the PubCon Las Vegas, search professionals around the globe breathed a sigh of relief. There is a way now with which they can deal with the penalties laid on them by the Penguin Update due to ‘un-natural links’. They can now ‘disavow’ these links and get their site back in Google’s good books. If you want to use this tool, you will have to identify your bad links first and then work on pruning them. Once you submit the list of links you have to disavow, you will be given a choice of comments or links or domains to block. Of these options you must choose accordingly. But remember that you must use the tool only on the links which you haven’t been able to remove manually. Google itself has stressed that the tool is a last resort after you have exhausted all manual efforts to get bad links removed. Because once Google disavows them, you may even lose the good links and eventually … [Read more...] about A How to Guide on Identifying Bad Links and Pruning Them Using Google’s Disavow Tool
Google’s Webmaster Tools program provides such a wealth of information that failing to take the few minutes necessary to set up your website with the program is downright foolish! To get started with the program (or to get a bird’s-eye view of some of the changes that may have occurred since you last logged in), take a look at the following “How to” guide to using this great resource: Step #1: Sign up for an account Obviously, the first step to using Google’s Webmaster Tools program to check your website’s health is to sign up for an account in the first place. You’ll need a Google account to do so, but once this is set up, navigate over to https://www.google.com/webmasters/tools/. There, you’ll find a welcome screen containing details on what exactly the program entails. If you like, you can view the Google Webmaster Tools introductory video from this screen. Or, if you’re ready to get started, simply enter your website’s … [Read more...] about How to Use Google’s Webmaster Tools Program to Check Your Website’s Health
As soon as Google announced that page load speed had been added to its ranking algorithms, page load speed became a buzzword in the SEO community. Unbelievably, that was over five years ago now. Page speed continues to be a hot topic in the SEO and UX spaces, and rightfully so. Even after five years, there is still an abundance of inaccurate or incomplete advice available regarding page speed. In my opinion, one of the often-ignored page speed topics is web hosting. In this article, I’ll share some of the data and experience I’ve gained regarding how web hosting impacts page load speed. The Real World Impact of Page Load Speed While the realistic benefits of improving page load speed are sometimes overstated, there are very real benefits to speeding up your website’s pages. SEO: Since page load speed is part of Google’s ranking algorithm, your website’s page load speed may have an impact on your Google rankings. The data on the specifics of this is … [Read more...] about Web Hosting for Optimized Page Load Speed
Google is undertaking the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see it at first, but over the course of the next several days, Universal Search should be more, well, universal. A new navigational interface has also been unveiled for Google and is covered more in the companion piece to this article, Google’s New Navigational Links: An Illustrated Guide. The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities. To fully explain the importance to both groups, I’m going to work step-by-step through the concept of vertical search engines, how … [Read more...] about Google Launches “Universal Search” & Blended Results