As soon as Google announced that page load speed had been added to its ranking algorithms, page load speed became a buzzword in the SEO community. Unbelievably, that was over five years ago now. Page speed continues to be a hot topic in the SEO and UX spaces, and rightfully so. Even after five years, there is still an abundance of inaccurate or incomplete advice available regarding page speed. In my opinion, one of the often-ignored page speed topics is web hosting. In this article, I’ll share some of the data and experience I’ve gained regarding how web hosting impacts page load speed. The Real World Impact of Page Load Speed While the realistic benefits of improving page load speed are sometimes overstated, there are very real benefits to speeding up your website’s pages. SEO: Since page load speed is part of Google’s ranking algorithm, your website’s page load speed may have an impact on your Google rankings. The data on the specifics of this is … [Read more...] about Web Hosting for Optimized Page Load Speed
Web hosting using google
Google’s Webmaster Tools program provides such a wealth of information that failing to take the few minutes necessary to set up your website with the program is downright foolish! To get started with the program (or to get a bird’s-eye view of some of the changes that may have occurred since you last logged in), take a look at the following “How to” guide to using this great resource: Step #1: Sign up for an account Obviously, the first step to using Google’s Webmaster Tools program to check your website’s health is to sign up for an account in the first place. You’ll need a Google account to do so, but once this is set up, navigate over to https://www.google.com/webmasters/tools/. There, you’ll find a welcome screen containing details on what exactly the program entails. If you like, you can view the Google Webmaster Tools introductory video from this screen. Or, if you’re ready to get started, simply enter your website’s … [Read more...] about How to Use Google’s Webmaster Tools Program to Check Your Website’s Health
When the long-awaited DisavowTool from Google was announced finally at the PubCon Las Vegas, search professionals around the globe breathed a sigh of relief. There is a way now with which they can deal with the penalties laid on them by the Penguin Update due to ‘un-natural links’. They can now ‘disavow’ these links and get their site back in Google’s good books. If you want to use this tool, you will have to identify your bad links first and then work on pruning them. Once you submit the list of links you have to disavow, you will be given a choice of comments or links or domains to block. Of these options you must choose accordingly. But remember that you must use the tool only on the links which you haven’t been able to remove manually. Google itself has stressed that the tool is a last resort after you have exhausted all manual efforts to get bad links removed. Because once Google disavows them, you may even lose the good links and eventually … [Read more...] about A How to Guide on Identifying Bad Links and Pruning Them Using Google’s Disavow Tool
Well-known internet marketer Jeremy “ShoeMoney” Schoemaker has filed suit against Keyen Farrell, apparently a Google employee alleged to have used Schoemaker’s US-registered trademark in search ads on Google. While issues over trademarks in search ads are heating up, the bigger issue in the case is why Google itself didn’t take action to stop the ads and whether an employee did indeed access Schoemaker’s AdWords account to gain competitive data. Google’s trademark policy allows for trademarks to “trigger” ads — make ads appear when a trademark word is involved in a search query — but it prohibits advertisers from using trademarks in the title or description of ad copy. That’s the core of Schoemaker’s complaint [PDF file] — that ads were showing for his nickname, “ShoeMoney,” which is also the name of his web site and a registered trademark. For example, here’s a screenshot Schoemaker … [Read more...] about Google Employee Alleged To Have Bypassed AdWords Trademark Policy For Own Benefit
The recent acquisition of TellMe by Microsoft, piqued my interest in the free voice driven directory assistance service, 520-Find and the possible role that Google plays in the service. Mobile directory assistance will have a huge role in both local search and local advertising going forward. Clearly, Google has an interest in this field, it just isn’t clear how that interest will pan out. I am a frequent user of the 520-Find service as it provides reasonably accurate voice activated directory assistance with call connection and text back capacity. As Greg Sterling has pointed out this type of service is the most likely and most usable way to push local data into the mobile market over the near term. Users are comfortable with the interface and need the service. Local search when viewed from this type of mobile perspective takes on added importance. Since the inception of the 520-Find service, there have been rumors that it was owned by Google. Originally the service even used … [Read more...] about Is Microsoft Shadow Boxing Against Google In Mobile Voice Search?