There are so many fiddly bits going into the calculation of Google’s search ranking that it’s no surprise when business owners question another fiddly bit. “Does X influence SEO?” is one of the most common questions in marketing online.The question of whether WordPress has any inherent advantages or disadvantages is a common one as well, and it makes sense. WordPress is a site architecture, and sometimes those come with extra baggage – or extra advantages. The question is, does it this time?A Simple AnswerThe simple answer here is that no, WordPress sites do not have any inherent advantage or disadvantage over home-developed HTML/CSS websites. Google treats both kinds of sties the same, in broad strokes.If you want proof, just look at the web around you. If Google gave preference to WordPress over other CMSs or over custom code, 99% of the web would be using WordPress. Anything Google does give preference to is dominant on the web, so it should come as no … [Read more...] about Do WordPress Sites Rank Better Than HTML Sites?
Web hosting using wordpress
WordPress is a fantastic platform for building websites on-the-fly with little to no development time required to get up and running. In addition, WordPress has fantastic customizability ranging from being able to fully customize your theme, to finding plug-ins that have functionality to do just about anything you want. The list of what you can do to customize WordPress is endless and is generally limited only to your imagination. You can install a newsletter plug-in to manage your newsletter subscriptions. You can install analytics plug-ins that seamlessly integrate with WordPress and Google Analytics. Other WordPress plugins allow you to customize your SEO such as your title tags, meta descriptions, and meta keywords. Still, some plug-ins will also let you add noodp and noydir tags, and dive deep enough into their functionality to allow for full control over noindex/nofollow on individual pages. This should go without saying, but choosing a good domain name is half the battle toward … [Read more...] about How to Build a WordPress Site in 24 Hours
Trying to find the right CMS system can be overwhelming. You’ve likely heard of WordPress, and if you’re new to blogging you’ve probably ruled out Joomla or Drupal (as you should), but Google Blogger is another option that has made its way onto the scene slowly but surely. If you’re a beginner blogger, then choosing right the first time can help save you a lot of headaches, so it’s important you go through the pros and the cons of each option and understand why certain businesses may thrive with one option while others are better off going the opposite direction. However, in order to understand the differences between the two CMS systems, it’s important that you first understand the difference between WordPress.com and WordPress.org. Essentially, WordPress.com is the most basic version of WordPress. It has limited themes and does not allow plug-ins, so it’s not a great option for serious bloggers or people looking to grow their business. It … [Read more...] about Google Blogger vs. WordPress Search Engine Journal
After a 55 million dollar investment from venture capital funders, the world’s largest website for animated GIF search and creation, Giphy, is on the rise—and with it has come the increasing popularity of GIF content. As Giphy says on their own blog, GIF-content is actually redefining and revolutionizing the way people share information. An animated GIF (arguably pronounced both as “jif” and “gif”) is a type of media file that can be inserted into personal messages as well as public content online to express emotions or scenarios in a more dynamic and entertaining format. A quick Google search for GIF (short for Graphic Interchange Format) defines the acronym as “a lossless format for image files that supports both animated and static images,” that rose in popularity during the 1980’s. Google’s Ngram Viewer plots the frequency of the word gif in English literature from the year 1500 until today in the following graph: While … [Read more...] about SEO Best Practices When Using GIFs
As soon as Google announced that page load speed had been added to its ranking algorithms, page load speed became a buzzword in the SEO community. Unbelievably, that was over five years ago now. Page speed continues to be a hot topic in the SEO and UX spaces, and rightfully so. Even after five years, there is still an abundance of inaccurate or incomplete advice available regarding page speed. In my opinion, one of the often-ignored page speed topics is web hosting. In this article, I’ll share some of the data and experience I’ve gained regarding how web hosting impacts page load speed. The Real World Impact of Page Load Speed While the realistic benefits of improving page load speed are sometimes overstated, there are very real benefits to speeding up your website’s pages. SEO: Since page load speed is part of Google’s ranking algorithm, your website’s page load speed may have an impact on your Google rankings. The data on the specifics of this is … [Read more...] about Web Hosting for Optimized Page Load Speed