A Twitter discussion brought to attention that some Google search results (SERPs) are dominated by websites displaying FAQPage Scheme Structured Data. The FAQ structured data causes those sites to occupy more space in Google’s SERPs, while crowding out competitors.Slap FAQ on Any Page to Dominate Google Search?SEO professional Lily Ray tweeted a screenshot of a Google search result that was crowded with FAQs.She tweeted:“This is what the SERPs will start to look like as different industries realize you can slap FAQ Schema across basically any page type. We’ll see how long this lasts.”Lily shared a screenshot that clearly shows the top positions of Google’s search results dominated by two sites that are using the FAQ Structured data.How FAQ Structured Data Dominates Google Search ResultsThe FAQ Structured Data is way for Google to provide users with a way to interact with a web page while still on Google in order to find answers to questions.Google … [Read more...] about Is FAQ Structured Data Dominating Google Search?
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Knowing how to submit websites and individual pages to search engines is an essential skill for SEO professionals and webmasters alike.Whether you’re building a new website or simply adding new content, knowing the ins and outs of indexation is key.What You’ll Need Before SubmittingFirst, you’ll need access to edit your website.Some people may refute this and claim backend web access is not necessary to submit a website to search engines. Well, they’re right.However, there are some cases where you’ll need access to a website’s backend.Situations Where You’ll Need Backend AccessThe website doesn’t have a sitemap.The website doesn’t have a robot.txt file.The website doesn’t have Tag Manager or a way to verify Google Search Console/Bing Webmaster Tools access.If your client or IT team doesn’t allow you to have access to their backend, or your CMS has certain limitations, see if you’re able to obtain FTP access. This … [Read more...] about How to Submit Websites & Pages to Search Engines: A Simple Guide
What steps can a search engine take to give a searcher more information about the credibilty of a page that searcher might be viewing in search results? Is it better to show annotations that might provide a measure of credibility in search results themselves, or in something like a browser toolbar? Might signals that measure things like credibility also be used in ranking algorithms and reranking approaches like the recent Panda ranking update at Google? A recent whitepaper from Microsoft explores the topic. Limitations of Google’s Toolbar PageRank Google will show searchers who have a Google Toolbar installed on their browser a PageRank Button, which Google tells us is their indication of the “importance of a web page” they are viewing. The toolbar button provides information about the PageRank of a page at one point in time somewhere in the past. Google’s Technology overview page tells us the following about PageRank: When Google was founded, one key … [Read more...] about How a Search Engine Might Visualize and Rerank Web Pages Based Upon Credibility
I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it’s one of the most important companies in the world and has helped to spearhead the Internet revolution — which is up there with invention of the wheel, the discovery of electricity, and the creation of all-you-can-eat buffets. One of the biggest indicators of its dominance is that — like Kleenex, Band-Aids, and Scotch Tape — the Google brand name is used interchangeably with its category. Don’t believe me? Just Google it. Google Search recently released a timeline of its history. Some of these milestones are features that many people use every day, and you might have assumed that these features have always been around. However, for those of us that were learning to crawl, walk, and run the Web along with Google, these enhancements were groundbreaking functionality that truly made using the Internet much more powerful than ever before. … [Read more...] about The Top 7 Milestones Of Google Search
In this article, you’ll learn how Google is surfacing deep app content and how SEOs can prepare iOS and Android deep app screens for Google’s index. Google is making significant moves to close the gap between app and Web content to make mobile interaction more seamless, and that theme will reappear throughout the analysis. This is the second installment in a three-part series about app indexing strategies and deep linking opportunities. The first article focused on Apple’s new Search API for iOS 9, which encourages and incentivizes an app-centric mobile experience. Today’s column, co-authored with Cindy Krum, will focus on how Google indexes deep app screens and what marketers can do to promote their app content in Google search. Google’s app indexing strategies differ significantly from Apple’s, and it’s important for marketers to understand the distinctions. The third article in this series will focus on future app indexing challenges we will … [Read more...] about Google Search + Deep Linking