I've often been asked why particular pages are not indexed. Honestly, you can never be sure until you fix the problem. If you think that you've isolated the problem, you never know if you've only corrected one of multiple problems. So, it's best to take it step-by-step. … [Read more...] about How do you get a specific Web page indexed?
Web page refreshes
The Amp-Pixel Element: This is a simple tag that can be used to count page views as a typical tracking pixel would, using a GET request. There are a number of variables that can be passed through it, such as DOCUMENT_REFERRER and Title. The Amp-Analytics Extended Component: This is a little bit more advanced than the amp-pixel. It is likely what you’ll use to implement analytics on your site because it allows for a greater level of configuration for analytics interactions. … [Read more...] about How To Get Started With Accelerated Mobile Pages (AMP)
One of the mysteries associated with Google’s search results is how it determines which pages to show when there are duplicate or substantially duplicated documents within its index. A search engine doesn’t want to show searchers a list of search results that contains substantially the same pages, so when it finds pages that are pretty close to being the same, it will create a “cluster” of those pages and choose a representative page to display. … [Read more...] about How Google Might Filter Out Duplicate Pages from Bounce Pad Sites
Instead of a raw number of clicks, these click rates might be defined as a ration of the number of clicks a page receives as opposed to the number of times it’s shown in search results. Those may also be normalized based upon the position that the page was at in results since a page at the top of results will probably be clicked upon more than one at the bottoms of results. … [Read more...] about How Google May Rank Web Sites Based on Quality Ratings
As you know, the duration of time that a visitor spends on your website before returning to the SERPs plays a crucial role in search engine optimization in 2018. Engagement rate has become an important factor in SEO and will continue to play a big role in the years to come. … [Read more...] about A refresher on optimizing content in 2018