As he, I and several others who were there stood in front of the large oil on canvas, it was clear each person was having a physical response to the painting. He named it “Nockamixon”, a place where I lived once, and had loved. Everyone shared how the painting “felt” to them. Because his art is purposely done on wall-sized canvas, the observer often feels emotionally drawn into it. They may feel a vibration around their solar plexus or enveloped by a swaying motion. Inside the raised bumps of colored oils or peeking slyly out of brush stroke or wisp of color, I could see things I loved such as dolphins, a creek where I spent time as a teenager, birds and wooded trails. … [Read more...] about Creating An Emotional Response From Your Web Site
Web site creating
Those of you who belong to web-based communities understand that sometimes the people you converse with feel like family. It doesn’t matter if you’ll never meet them in person. We can still become attached. We will develop habits to a certain way of using the software behind a community site user interface. We know where things are and what the buttons do. We know why we come to a community and what we like about it. There’s a sense of comfort in believing that what you expect to happen will really happen. The software, the people, the user interface and the site’s performance will be the same every day. We’re confident that the reasons why we love our favorite web sites will remain intact, no matter what. … [Read more...] about Why We React Strongly When Web Sites Change
For months now I’ve been tackling the theory that our online behavior and the actions we take after visiting a web site are somehow tied to, or dependent on, unseen energy forces. It’s not unlike how we physically feel when we’re exposed to people, environments or situations. I became very interested in health sites and whether or not they accurately targeted visitors and consumers arriving in various emotional or mental states. In fact, any product, service and brand created to benefit a human has an enormous job attempting to meet the needs of what may be thousands of different types of users. … [Read more...] about How Does Your Web Site Make Visitors Feel?
When I read those definitions, I do not see any references to crawlability, indexation or PageRank. What I do see are references to usability and findability. Website usability is task-oriented. Through usability testing, usability professionals measure how well users can accomplish specific tasks on a website with efficiency and a high level of satisfaction. Findability refers to both querying and browsing behaviors. (Please check out Moreville’s site, findability.org for his definition and interpretations of findability). … [Read more...] about SEO Vs. Web Site Architecture
Consideration for your web site visitors’ emotional state may be vital for your web site. While testing a web site recently for a young adult rehabilitation center, I was pleased to find their content was written in a warm, caring way. The colors were soothing pastels. The pictures showed happy clients. Unfortunately, their content was all about the center and types of therapy. It was long winded, requiring time to read and digest. What wasn’t addressed with bullet point details on the homepage was proof of their claims to calm fears and concerns over ethics. Were there case studies or testimonials? Could a parent talk to other parents who sent a child there? … [Read more...] about The Biggest Web Site Usability Mistakes You Can Make