Some people have extra senses that you may not be aware of, and you should, because they are also visiting your web site. Do you know someone who is sensitive enough to identify electrical shifts in someone’s body? There are people who can “taste” colors (a phenomenon known as synthesesia) and those who hear sounds the majority of us don’t catch. When you stop to consider how unique we are and what our uniqueness brings to the table with designing and marketing web sites, is it any wonder we sometimes feel helpless when we see a drop in conversions? … [Read more...] about How Does Your Web Site Make Visitors Feel?
Web site monitor
1) Links to other pages that might be related to a page shown may be more easily uncovered. This patent doesn’t mention the use of quicklinks, but it does tell us that it might present information about pages that are related and make it easier to navigate to those pages on a site. These might be used with a personalization approach to uncover pages that might interest a specific visitor, or be based upon an approach that increases a visitor’s abilility to navigate to pages that might not be directly linked to pages offered by search results. … [Read more...] about How a Search Engine Might Analyze the Linking Structure of a Web Site
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries. More on that below, but first the background on today’s announcement from Google Fellow Amit Singhal and Matt Cutts, head of Google’s web spam team. … [Read more...] about Google Now Counts Site Speed As A Ranking Factor
20. PPC Setup Make sure if you are running any PPC campaigns that it’s set up and ready to go with the site launch. To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually. … [Read more...] about Website Launch Checklist: 25 Things to Test Before Your Site Goes Live
Since it is in Google’s best interest to show the most relevant results for our needs — more so than literally what we search for — semantic criteria have been integrated into the algorithm. Traditional link building implied explicit URLs posted either as part of the content or as an embedded hyperlink anchor text. Now that brands have a semantic approach, rather than simply a keyword-centric approach, this makes the overall relevance and authority of the source important to you. … [Read more...] about Using Mention Monitoring for Effective Link Building