Have you ever worked for a company where so many people and departments are involved in a web site or software application development project that it never really reaches completion? Or, if it does, it didn’t meet user expectations or hold up to what marketing and advertising claims said it would? As an end user, can you sense that behind the scenes of a web site, you can somehow feel the unity or disharmony of those involved in making it? When you scan Twitter, how do feel about some of the comments made there? Do they make any part of your body feel good or bad while reading them? Do you tense up? Do you bypass users who are always bringing you down? … [Read more...] about How Does Your Web Site Make Visitors Feel?
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In addition to the numerous studies over the years that show Internet users prefer fast pages, Singhal says Google ran its own testing on how users respond to page speed, including experiments on Google.com. Singhal and Cutts point to a June 2009 blog post on the Google Research Blog that talked about how Google purposely slowed down its search results to measure the impact on search behavior. … [Read more...] about Google Now Counts Site Speed As A Ranking Factor
20. PPC Setup Make sure if you are running any PPC campaigns that it’s set up and ready to go with the site launch. To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually. … [Read more...] about Website Launch Checklist: 25 Things to Test Before Your Site Goes Live
5. Huffington Post The Huffington Post realized that viewers read its articles on a variety of devices and have adapted to fit the needs of all visitors. Its mobile site is no exception. It’s quick and responds instantly, which is a huge advantage considering all of the articles the site hosts. The titles, as well as the articles, are easy to read with a simple and clean layout with an appropriate sized font. … [Read more...] about The Top 10 Responsive Design Sites For Mobile
Parasitic Hosting Even if you don’t have a high volume site, there is a risk that cybercriminals could abuse your servers as a platform for distributing malware, sending spam, or launching denial of service attacks. Do you have a portfolio of trusty old websites that you don’t pay much attention to? Those are an attractive target for parasitic hosting. The bad guys can have their fun, misusing your server, your brand and your trust. Meanwhile, you suffer the loss as your virtual property becomes blighted and develops a bad reputation. If you have sites and servers running on autopilot, you need to check them periodically to make sure they aren’t being abused. File integrity monitoring can help, or you can inspect server logs to look for suspicious web traffic. … [Read more...] about Search Marketing, Hacking and Web Security