Some people have extra senses that you may not be aware of, and you should, because they are also visiting your web site. Do you know someone who is sensitive enough to identify electrical shifts in someone’s body? There are people who can “taste” colors (a phenomenon known as synthesesia) and those who hear sounds the majority of us don’t catch. When you stop to consider how unique we are and what our uniqueness brings to the table with designing and marketing web sites, is it any wonder we sometimes feel helpless when we see a drop in conversions? … [Read more...] about How Does Your Web Site Make Visitors Feel?
Web site monitoring
For example, a page about Cars might include category pages about specific brands of cars, then sub categories about specific models, and then specific product pages about car parts. Understanding the linking structure of a site can mean that the higher level link text of parent pages might be used to help tag the lower level pages. So if a category page is pointed to with the anchor text “Ford” and it has a sub-category linked to with the anchor text “mustang parts,” which points to a page about a specific product page for brake pads, the brake pad page might be automatically tagged with the terms “ford,” and “mustang parts.” … [Read more...] about How a Search Engine Might Analyze the Linking Structure of a Web Site
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Google Now Counts Site Speed As A Ranking Factor
Use your alerts and mentions to get in contact with people – for either guest posting, asking to be linked or even long time non-commercial, professional partnerships. Don’t abuse it, and be very careful whom you contact – for instance, a criterion you may want to take into consideration is the site being mobile friendly. During the last few years, this has become extremely relevant, partly because mobile browsing has become massively popular. … [Read more...] about Using Mention Monitoring for Effective Link Building