Web site performance monitoring
I’ve been exploring and researching the relationship between computers and people. More specifically, I’m fascinated by web sites and how, or if, they affect us emotionally, mentally, physically and spiritually. As a web site designer, what special power do you hold in your artistic hands? As a blogger, what kind of reaction are you seeking from readers? As a well branded company, are there in-house human instabilities that can be sensed by your online consumers? A change in perspective Over the past dozen years, we’ve learned that a secret to a web site’s long-term success is to build it for your visitors, rather than yourself. This doesn’t mean you need to avoid putting “you” in there. With some brands, “you” are part of the attraction. However, what end users can smell from a mile away is a site designed to make “you” get rich or slanted to make you look good. They could care less about you. They can tell when the … [Read more...] about How Does Your Web Site Make Visitors Feel?
Raise your hand if you work on your WordPress website every day. Keep it raised if you have an embarrassingly large amount of plugins, unpublished blog content from early 2015, too many broken links to count, spam-filled comments, and multiple ugly URLs. Don’t worry; I’m guilty, too. Between my work hustle and 9-to-5 gig, ignoring my WordPress site somehow became the norm. But it doesn’t have to be. Like doing taxes or crafting the perfect business plan, there are some things every small business owner should know how to do. And those must-have skills definitely extend to your website. You don’t need to stress, though — I have you covered. In order to streamline your WordPress site (without ditching the stuff you actually need), I’ve rounded up my favorite SEO tips that pull double or even triple duty — meaning you can do more with less. From choosing an SEO friendly theme that’ll juice up multiple devices to a one-and-done plugins, this … [Read more...] about Don’t Launch a WordPress Site Before You Go Through This Checklist
Search engine optimization is famous for being a tricky game, especially since Google’s algorithmic changes tend to get ever more complicated. Paying attention to brand mentions, and capitalizing on them, can be a highly effective strategy for building links and your reputation as a whole. While we will never know the exact details of Google’s algorithms, all you need to know about your link building strategy is that it should be backed by high-quality content. While the assumptions webmasters make about the Google algorithm changes can’t be called scientific, the major criteria are intuitive. Understand the Trend Brand authority is difficult to measure from inside your business. Yet, there are many fruitful sustainable strategies, based on both content and link building. Basic empathy principles can be applied in off page SEO techniques. If you wouldn’t link towards a site, this means you don’t want the search engines to associate you with it. Keep in … [Read more...] about Using Mention Monitoring for Effective Link Building
E-commerce businesses live and die by Google rankings–and regular SEO audits are a must. Running a comprehensive SEO audit isn’t for the faint of heart; some problems are quick and easy to fix, while others take weeks or months to iron out. Knowing how to spot and fix common issues and opportunities is a good place to start. When you run an audit, what should you be looking for? How do you resolve any issues you find? Here are nine things to get right when auditing your e-commerce site for SEO. 1. Flush out Thin or Duplicate Content The more content there is to crawl, the happier Google is to point traffic your way. When similar content is placed on separate pages, the traffic is split, weakening traffic to individual pages. Too much duplicate content decreases a site’s overall SEO. Duplicate content also puts you at risk of an algorithm penalty, which are some of the hardest SEO trouble spots to fix because you won’t get notified. You’ll just see a sudden … [Read more...] about Things to Validate While Auditing E-commerce Sites