A WebmasterWorld thread started by old-timer SEO, goodROI, posted that as a side project, he took an old site of his that was not doing much and decided to see if he can poison it in Google with spammy links. He said after ten weeks of trying, he saw no negative impact on its ranking in Google. Greg said: We grabbed a bunch of the spammiest expired domains and repurposed some dead domains from previous experiments. Then we pointed all of them to this old site (some 301 redirects & some run of site spammy links). We autogenerated thousands of pages to suffocate googlebot with spammy content filled with poison links. Googlebot loves crawling that infinite source of spam! No change in the old site's ranking he said, "It's been over 10 weeks and that small old site is still holding steady despite exponentially boosting its backlink profile with spammy stuff."He said this is a single test of trying to see if negative SEO does exist but in this one example, so far, the site is holding … [Read more...] about Take Our Poll: Were You Able To Hurt A Web Sites Ranking With Spammy Links?
Web site rankings
Google's John Mueller said on Twitter that RSS feeds do not help your web site rank better in Google or Google News. He technically said "no" to the question for a "a news website, does RSS Feed help to rank better in Google?" The answer is the same for a non-news site.No— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 10, 2018 I thought I covered this before, but seems only Jennifer Slegg did back in 2015 on her blog where she covered a video hangout where John Mueller said "if you are looking for a ranking boost by having an RSS feed, that’s not going to happen." He added "there’s no direct ranking boost for the website itself" for having an RSS feed. The answer is 5:27 in to the video:It does help with URL discover, like Sitemaps do, but Sitemaps, like RSS feeds, do not guarantee indexing or help with rankings.Forum discussion at Twitter. … [Read more...] about Google: RSS Feeds Don’t Help Your Site Rank Better
If you ask web professionals what their interpretation of the phrase information architecture is, you will get a wide variety of responses. A search engine optimization (SEO) professional might launch into some grand scheme about indexation and PageRank sculpting. A web developer usually views information architecture in terms of fields in a database—how each field (information) will be used on different web pages. However, if you presented these intepretations of information architecture to people who are actually information architects, you will probably see some raised eyebrows and confused facial expressions. Many information architects have no idea what the words indexation or PageRank mean. Though some information architects use many of the keyword research tools that SEO professionals use on a daily basis, most information architects have other tricks up their sleeves. Card sorting and reverse card sorting tests with direct, face-to-face user interaction are some ways that … [Read more...] about SEO Vs. Web Site Architecture
Google continues to make a big push for improving your website download performance. Earlier in May Google’s Maile Ohye posted a video on the Google Webmaster Central Blog on the case for speeding up your site, tools for helping you find speed related problems, and some specific speed optimization tips. Some of the more interesting data points from the video include: Shopzilla ran an A/B test comparing the impact of the download speed their pages had on conversion. They found that the faster pages delivered 7% to 12% more conversions than the slower pages. Firefox ran a similar test, and saw a 15.4% increase in conversions. As with Shopzilla, speed was the only different variable in the two pages tested. Google and Microsoft ran a test and found that an artificially introduced delay of 500 milliseconds reduced user satisfaction by almost 1%. When the delay was increased to 2 seconds the drop in satisfaction was 4%. In a similar test, Microsoft saw that a 400 millisecond delay … [Read more...] about Google’s Push To Speed Up Your Web Site
Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? I’ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens. Here’s why some sites rank high when they aren’t optimized: Reason #1: Click-Through Rate Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for the particular phrase you rank for. The higher the percentage, the more appealing your listing is compared to the competition. And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page, as this algorithm factor tells Google that searchers prefer your listing. Looking at the click-through rate isn’t enough, however, as … [Read more...] about Why Some Un-optimized Sites Rank High on Google?