Provide links to relevant pages Show search string in results Don't place results in tables Display exact matches first Display close matches second Bold query words in results Display titles with descriptions No more than 20 results p/ page Option to increase result p/ page Link to additional results pages … [Read more...] about The Best Damn Web Marketing Checklist, Period!
Web xml welcome file
For iOS you need to set up support for Universal Links. This is what Apple calls HTTP links that have a single URL, used to open both a specific page on a website and the corresponding view in an app. Implement Google App Indexing using the App Indexing API for Android, or by integrating the App Indexing SDK for iOS 9. Explicitly map your web pages to their corresponding app screens using either a rel=alternate link element on the individual page, by referencing the app URLs in your XML sitemaps, or by using schema.org markup. … [Read more...] about What is app indexing and why is it important?
Keywords: thinking about what someone might type into a search engine in order to find a post on your topic. You can research the keywords that people are actually using with the Google AdWords Keyword Planner, and you may want to adjust your post’s title or content a little to be a good fit for reasonably popular keywords. (A “keyword” can be a whole phrase, not necessarily just one word.) Interlinking: adding links to older posts (or going back and updating old ones to link to newer ones, too). This isn’t just good for your SEO – it helps readers to engage more deeply with your blog. Each time you write a post, make sure you include a link to at least one other post or page on your blog. Meta tags: if you have an SEO plugin like All in One SEO Pack installed, you can easily set the title and meta description for your post. This title shows up in search engine results and in the browser tab for the post. The meta description normally appears in search … [Read more...] about Things I Wish I Knew Before I Started Blogging
Choosing a good web host for WordPress presents several challenges. A web host should be a positive addition to your website’s arsenal. Things like additional websites, bandwidth, or things like no WHM control panel can be (and should be) dealbreakers. Find a host that will suit your needs and let you upgrade your monthly bandwidth as necessary. As you drive more traffic to your site, you want to make sure that your host has some way for you to upgrade that bandwidth. Almost nothing can be worse than obtaining thousands of visitors a month and find that your website is suddenly down due to lack of bandwidth. … [Read more...] about How to Build a WordPress Site in 24 Hours
Note this warning doesn’t apply to participating in the Sitemaps program; it’s absolutely fine to provide the engines with a comprehensive Sitemaps XML file on an ongoing basis (learn more about this program at Sitemaps.org). Do you incorporate your competitors’ brand names in your meta tags? Unless you have their express permission, this is a good way to end up at the wrong end of a lawsuit. Do you have duplicate pages with minimal or no changes? The search engines won’t appreciate you purposefully creating duplicate content to occupy more than your fair share of available positions in the search results. Note that a dynamic (database-driven) website inadvertently offering duplicate versions of pages to the spiders at multiple URLs is not a spam tactic, as it is a common occurrence for dynamic websites (even Google’s own Googlestore.com suffers from this), but it is something you would want to minimize due to the PageRank dilution effects. Does your … [Read more...] about 29 Worst Practices & Most Common Failures: SEO Checklist Part I