As a general rule of thumb, when you are creating links (internal or external) you want to maintain relevance. In other words, if you write a blog post on a third-party site that all about a certain brand or product, then you should include a link to the page on your site that represents that product or category. This is what make search engines realize you are a relevant result and they will consider placing you in the top ranking positions when people search for those products. You should always think like the consumer and try to use “buying keywords” like “[product name] +for sale online” or other keywords which show that the searcher is interested in making a purchase. The point is to get relevant traffic to your product pages that will convert at a higher rate which will ultimately lead to an overall higher conversion rate. … [Read more...] about Increasing Conversion Rates For E-Commerce Websites
Website bounce rate benchmark
Finally, new visitor traffic plays a role in benchmarking social media campaign performance. As long as visitor performance metrics, such as bounce rate, time on site, etc. are consistent with other channels, the percentage of new visitors to a website, via social media campaigns, is something worth noting. … [Read more...] about 4 Recommendations for Benchmarking B2B Social Media Performance
The following table shows how quickly – or how slowly – websites that occupy the top positions in the Google.com rankings load. As well as the benchmark average given in the right-hand column, we have broken the results down by industry. Here, we have continued the approach followed in our previous studies, Industry Ranking Factors and Universal Search for Industries.This clearly demonstrates that mobile pages that rank on positions 1 to 5 load more quickly than those that rank 6th to 15th. The benchmark value for top 5 pages is 2.5s, faster than the 3-second mark Google says leads to increases in bounce rate. The averages for positions 6 to 10 and 11 to 15 are 2.8s and 2.9s, indicating that many pages on these positions do take more than 3 seconds to load. … [Read more...] about Google Speed Update: Are your website’s rankings under threat?
Average pages per session (.37) Average session length (.49) Conversion rate by users (.41) Number of sessions per user (.67) Percentage of sessions from paid search (.25) Average website engagement metrics Number of sessions per user Average pages per session Average session duration Bounce rate Average page load time Average server response time Retail 1.58 6 3min 18sec 38.04% 6.84 1.02 Multi-channel 1.51 6 3min 17sec 35.27% 6.83 1.08 Online-only 1.52 5 3min 14sec 43.80% 6.84 0.89 Travel 1.57 3 2min 34sec 44.14% 6.76 0.94 Overall 1.58 5 3min 1sec 41.26% 6.80 0.97 Above are the average website engagement metrics. You can see the average number of sessions per user is very low at 1.5 over 12 months. Anything a digital marketer can do to get this to 2, to 3, and to 4 makes for about the best digital marketing they can do. … [Read more...] about The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed
4. YouTube video content consumed via remarketingAgain, a week later, they have my email address, so they're targeting me on YouTube with videos of previous holidays. Now I'm watching video content. All of a sudden, Wolfgang Wild Swimming comes up. I'm now watching a video of a previous holiday, and I'm recognizing the instructors and the participants in the previous holidays. I'm really, really close to pressing Purchase on a holiday here. I'm on the phone to my friend saying, "I found the one. Let's book this." … [Read more...] about The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [Video]