So, in addition to allowing your webpage to be easily read by Google, these titles are hugely important for engaging your reader and reducing your bounce rate. If you manage to engage your reader, Google will consider that your site is a high quality source of information for your particular niche or category or page and you will also be taking a step in the right content-marketing-direction. Allowing your audience to easily discover what your web page is about is fundamental to effective content. Similarly, it’s recommended to include introductory text on each page describing what the page is about. Including keywords that describe the main topic of your page in the H1 titles and the on page description is essential. … [Read more...] about 10 Steps to Effective Website Content and Copy
Website content writers
In my (almost) 20 years of performing and overseeing successful digital marketing campaigns, I've come across a lot of "jack of all trades" types. I have argued over the years that having one person do everything isn't a solid model for a high-performing web marketing campaign. After all, the skills required to, say, optimize a PPC campaign are vastly different from those required for organic SEO. … [Read more...] about Who should optimize content: SEOs or content writers?
What are the questions that are asked and answered in these pages? How thorough is the information? What’s missing? HubSpot shared word-count analysis of its blog posts compared to organic traffic and found that a word count of 2,250–2,500 words gets the most traffic. So you definitely want content to be thorough and comprehensive. What’s the format and delivery mechanism of these pages? You might also call this the user experience. Is it visual? Is it video? Is it rendered well for the device? Is the info I’m looking for on the page, or do you have to click to another page? Is it easy to find an answer? What are the sources of the information and are they credible? What’s the quality of the writing? Once you collect all these answers and identify what search engines are rewarding and what people are sharing, you’ll know what you at least have to do to compete. And you can figure out how to better it. … [Read more...] about Make Content Your #1 SEO Strategy Initiative in 2018
Informational intent reflects the discovery and consideration stages of the sales funnel. People aren’t ready to buy just yet but they are considering their options and are searching for more information. You’ll want to optimize for keyword phrases that include “how to”.Transactional intent, on the other hand, means someone is using keyword phrases that include words like “reviews”, “discount”, or “pricing”. They’re ready to buy now.Your editorial calendar must reflect people’s various levels of readiness to buy and the information they’re seeking to make that decision. … [Read more...] about How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps
The purpose of the page: The first step in understanding a page is figuring out its purpose.Expertise, authoritativeness, trustworthiness: This is an important quality characteristic. Learning the reputation and credentials of a certain piece of content should not be hard to achieve.Main content quality and amount: The rating should be based on the landing page of the task URL.Website information/information about who is responsible for the main content: Find information about the website as well as the creator of the main content.Website reputation/reputation about who is responsible for the main content: Links to help with reputation research are provided to reviewers.In addition to being well-written and researched content with a purpose, relevancy is incredibly important for visibility in search. … [Read more...] about Should We Write Content for People or Search Engines?