Last week, Oprah announced she’ll be donating $1000 per day to homeless puppies, but you won’t believe what happened next! Clickbait is not a sustainable way to develop effective website content. In my definition, effective website content and copy is the junction between content marketing and search engine marketing. Thinking about your audience is an overarching theme when it comes to making anything effectively online, content marketing is not different. Getting to know your audience is at the heart of content marketing, but it gets much more complex when you start researching and creating the types of content they want to hear and releasing it when they want to hear it. Writing for search engines means literally formatting your content in a way that allows search engines to read and index it. Optimizing your content for search engines will also be appreciated by readers, since SEO techniques can support user experience and navigation. Combining the thoughtful and … [Read more...] about 10 Steps to Effective Website Content and Copy
Website content writers
Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There are certainly some overlapping areas between the two, but is there enough to allow your SEO practitioner to also be your content marketer, or vice versa? In my (almost) 20 years of performing and overseeing successful digital marketing campaigns, I've come across a lot of "jack of all trades" types. I have argued over the years that having one person do everything isn't a solid model for a high-performing web marketing campaign. After all, the skills required to, say, optimize a PPC campaign are vastly different from those required for organic SEO. Let's get back to content and SEO. On-page optimization is a core piece of the optimization process - and that means working with content is part of an SEO's job. But does that mean that the best person to optimize your content is the SEO specialist? Or should optimizing content be … [Read more...] about Who should optimize content: SEOs or content writers?
It’ll be 10 years ago this January that I first walked through the doors at Bruce Clay, Inc. and entered digital marketing. I was fresh out of journalism school, which I’d studied because I wanted to write truth to the world. By making information publicly available, I thought I could contribute to the greater good. I saw myself educating readers by sharing the stories of the world. Pretty altruistic, right? I never thought I would work in marketing. Who plans on a career in marketing? What 10-year-old says, “I want to be a marketer when I grow up, Mommy!” Well, I’ve learned that marketers play a similar role as journalists but in the private business sector. We’re in the business of communications — crafting messaging and figuring out how to get those messages in front of as many people as possible. We use our storytelling talents and distribution know-how for our companies and our clients. Our job is to get the right story in front of … [Read more...] about Make Content Your #1 SEO Strategy Initiative in 2018
For many content teams, building an editorial calendar seems like nothing more than an idealistic dream.You know that you should do it — but what usually ends up happening is a content planning process that’s haphazard, at best.Perhaps the biggest obstacle to actually using an editorial calendar lies in, well, it’s usefulness.To be sure, it’s one thing to grab an editorial calendar template and add some placeholders for tentatively planned content.It’s quite another thing to flesh out these placeholders with useful information to guide the creation of content that’s relevant and useful to your marketing efforts.Before you completely give up on organizing your content marketing efforts with an editorial calendar, consider this robust process.1. Start with an Editorial Calendar TemplateThe major reason for spending time on an editorial calendar is to create an actionable system for coordinating various content marketing efforts.Planning ahead and … [Read more...] about How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps
All high-quality content pieces in written form have two things in common: they offer real substance to the reader, and each is well-written (or at least decently written 😊).But all too often, digital content writers worry too much about “writing for SEO,” mistakenly focusing on writing for search engines instead of the human beings who are actually reading the content.They worry too much about content length, keyword density, using keyword variations, and adding local modifiers. And not because it helps the user — because it could potentially help SEO efforts.This is problematic for a number of reasons, but most importantly because Google and other search engines don’t need us to write for them.They need us, or the brand we represent in our writing, to understand a topic well enough to be able to offer a thorough, easy-to-understand answer for its audience (i.e., people) to be able to read, understand, and, yes, find on the web.Google Is Built to … [Read more...] about Should We Write Content for People or Search Engines?