Look at it this way: someone could likely hit a home run with a tree branch… but that doesn’t make the tree branch a baseball bat. That baseball bat has one job. Help the batter hit the ball as far as possible. And because this is the bat’s only job – and only focus – it’s gotten incredibly good at it over the years. No professional player would in their right mind choose a tree branch over a baseball bat. … [Read more...] about SEO Content Writing vs. SEO Copywriting: Is There a Difference?
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“Simple decisions are best made using cold, hard logic. This way, we can work through the incremental steps that lead to an answer. But the same isn’t true for complex decisions, ones that require more creativity in meshing together a web of interconnected ideas. These decisions can be impossible to work through with logic and reason alone. That’s why we need to tap into the proven power of our subconscious mind.” … [Read more...] about 5 Content Writing Tips: How to Get to the Point Clearer & Faster
So, in addition to allowing your webpage to be easily read by Google, these titles are hugely important for engaging your reader and reducing your bounce rate. If you manage to engage your reader, Google will consider that your site is a high quality source of information for your particular niche or category or page and you will also be taking a step in the right content-marketing-direction. Allowing your audience to easily discover what your web page is about is fundamental to effective content. Similarly, it’s recommended to include introductory text on each page describing what the page is about. Including keywords that describe the main topic of your page in the H1 titles and the on page description is essential. … [Read more...] about 10 Steps to Effective Website Content and Copy
Marketers have realized that customers are becoming a larger part of marketing now. Because of tough and competing marketing trends, the audience has grown apprehensive of the conveniently available content on the web. Now, consumers like to do comprehensive research and carefully go through sites, including those of your competitors. … [Read more...] about Your Guide to Content Writing and Copywriting
Example 1: Too Focused On “We” & “Our” The following example copy is based on copy from an actual B2B company’s website home page. The company’s ticker symbol and product descriptions have been changed. This copy effectively describes what the company is, but completely lacks the audience’s perspective. In addition, “cash flowing” in the last line is a distracting grammatical error. By the way, this is the only copy on the company’s home page. … [Read more...] about Perspective Matters In B2B Website Content