Heather Lloyd-Martin is the pioneer of SEO copywriting.A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and sales with SEO-friendly content.But the term “SEO copywriting” is perhaps a bit of a misnomer.Is it SEO content writing? Is it copywriting? Is it both? If there is a difference, does it matter?These questions have popped up time and time again within the SEO community. The fact is, the difference does matter – as these two types of writing can bring very different results for businesses.Let’s finally put this question to rest and uncover when SEO experts should turn to content writing versus copywriting for their projects.Both Writing, Different ResultsBoth SEO content writing and copywriting have to do with the words on the page, but they each serve their own distinct purpose.This distinction matters because helps you determine which method you need to employ in order to achieve the desired results.Confusing … [Read more...] about SEO Content Writing vs. SEO Copywriting: Is There a Difference?
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Nothing is worse than bad writing. It’s recognizable within the first few sentences – either consciously or subconsciously.Bad writing is full of “noise”; it contains complicated words and ideas, and grammatical nonsense such as useless adjectives and adverbs.Sloppy writing clutters the messages, and dilutes the simplicity of messages that humans crave.Spend seconds online and bad writing is everywhere, especially on many businesses’ core marketing tool that I call the true COO of any company – a website.Sometimes it takes a deep reading to simply understand what services or products that company is marketing.This lack of clarity results from bad copywriting, which has become a leading epidemic in the world of online marketing alongside thin content.This epidemic is found across multiple industries, from SMBs to large corporations.All copywriting should deliver marketing messages in the clearest and quickest ways. And the answer is not derived from … [Read more...] about 5 Content Writing Tips: How to Get to the Point Clearer & Faster
Last week, Oprah announced she’ll be donating $1000 per day to homeless puppies, but you won’t believe what happened next! Clickbait is not a sustainable way to develop effective website content. In my definition, effective website content and copy is the junction between content marketing and search engine marketing. Thinking about your audience is an overarching theme when it comes to making anything effectively online, content marketing is not different. Getting to know your audience is at the heart of content marketing, but it gets much more complex when you start researching and creating the types of content they want to hear and releasing it when they want to hear it. Writing for search engines means literally formatting your content in a way that allows search engines to read and index it. Optimizing your content for search engines will also be appreciated by readers, since SEO techniques can support user experience and navigation. Combining the thoughtful and … [Read more...] about 10 Steps to Effective Website Content and Copy
The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand. Copywriting involves content writing, but in an attractive form, so that it grabs the attention of the audience immediately. But, copywriting has a greater task to perform – which is selling the real worth of a brand, its products, and services. What are the differences between content writing and copywriting? How beneficial is it to use them for web and SEO purposes? Content Writing Content writing means composing valuable content to be delivered with a specific purpose, like business, marketing, commercial affairs, etc. Often, content writing is used to attract potential customers and educate them about products and services of a brand. This can be done by using blogs, … [Read more...] about Your Guide to Content Writing and Copywriting
In B2B marketing, relationships lead to conversions. Content strategy is an essential tool for driving traffic through SEO and social media, and for engaging and building trust with audiences online. This means choosing the best content type (e.g., copy, video, print, audio, whitepaper, etc.) and the right words to convey your message. But all too often, companies miss the mark with their website copy. Your website copy is a creative asset, just as your website design, print collateral and video content are. The beauty, and the risk, is that we are all writers. The trick is knowing when to bring in a pro. An experienced copywriter can create language that aligns with your brand message, speaks to your target audience and generates more leads. Sometimes, the existing copy simply needs a light edit. Website redesigns almost always necessitate heavy editing in addition to the development of new content for certain pages. In addition, the outside writer may recommend edits to your copy in … [Read more...] about Perspective Matters In B2B Website Content