Consider an example from the publishing world. The Financial Times, while working on a new version of its site, ran an experiment to understand how speed impacted user engagement — specifically, the number of articles read by visitors, which is one of the primary ways they measure their success. They then used this data to calculate the impact on their revenue. … [Read more...] about Help! I just launched a new website and my search rankings tanked!
Website design new orleans
Because of its wide variety of sessions that are both official and unofficial offered in tandem, Social Media Week is good for newbies because it gives you a taste of official conference events mixed in with unofficial presentations and meet-ups, which are a component of a lot of larger conferences. Additionally, because of its many locations, it makes it more accessible to beginners who are looking to cut down on travel costs. … [Read more...] about 10 Digital Marketing Conferences That Are Perfect For Newbies
In fact, the average U.S. mobile consumer spends 86 percent of their smartphone time on mobile apps, according to a recent study by Flurry Analytics. The focus on mobile apps is already benefitting some in retail. For retail giant Target Corporation, for example, its consumers spent 68 percent of their time on a Target mobile app versus in a mobile browser in 2014, according to comScore. … [Read more...] about 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
Why are these online directories so important? It may come as a surprise to many webmasters, but oftentimes these trusted online directories provide customers with information that can’t be found quite as quickly on a local business’ website. That’s because websites like Yelp excel at providing the targeted information that local customers searching on their smartphones really need. … [Read more...] about Run For Your Life, Chicken Little — The Google Mobilegeddon Is Coming!
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but alas, the original has been lost to the silicon sands of time. … [Read more...] about Why “Barnacle SEO” Is Making A Big Comeback In Local