Consider an example from the publishing world. The Financial Times, while working on a new version of its site, ran an experiment to understand how speed impacted user engagement — specifically, the number of articles read by visitors, which is one of the primary ways they measure their success. They then used this data to calculate the impact on their revenue. … [Read more...] about Help! I just launched a new website and my search rankings tanked!
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Content Marketing World is hosted by the Content Marketing Institute and is the largest content marketing conference in the world. In addition to its annual conference, CMI also hosts regular #CMWorld Twitter chats on hot content marketing topics and hosts free webinars throughout the year. … [Read more...] about 10 Digital Marketing Conferences That Are Perfect For Newbies
Responsive websites can still make your visitors painfully scroll on your webpages, Cushing said on the LocalU hangout. For example, on one company’s website, the conversion rate was faltering on mobile. In testing the site, Cushing tried to sign up for a product only to realize that on mobile, the featured product comparison chart wasn’t responsive although the website was. “It was a very painful experience with lots of scrolling,” she said. … [Read more...] about 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
A really workable solution for many local businesses are tools like Duda. Duda’s mobile site builder sucks in all the data from your site and allows you to create a pretty robust, yet simple, mobile version of your site. You’ll still need your Web developer to hook it up so Google can make the association to your site, but it works. … [Read more...] about Run For Your Life, Chicken Little — The Google Mobilegeddon Is Coming!
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but alas, the original has been lost to the silicon sands of time. … [Read more...] about Why “Barnacle SEO” Is Making A Big Comeback In Local