This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This checklist covers multiple elements concerning the visual aspects of the website development. Some of the information here can be dismissed, depending on the type of site, but overall these are good points to consider during the design process. Why this is important: The site design is essentially the first impression that someone gets when they land on your site. You may have all your usability and SEO elements in place, but if the design is lacking then your visitor's impression of you will be lacking as well. A visually appealing site can not only bolster trust and credibility, but it can make you stand out among other less-appealing sites in your industry. What to look for: Instant site identification: As soon as landing on any page the visitor must be able to tell what website they are on. Crisp, clean image quality: Don't use old … [Read more...] about The Best Damn Web Marketing Checklist for Website Design Considerations
Website functions checklist
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list contains a few items that pertain to site logo, how it's placed and its functional implementation. Why this is important: The logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds an important role in visitor assurance and navigation. What to look for: Displays company name clearly: Your company name should not be lost in the logo. Eliminate unnecessary eye-candy so company name is proudly displayed. Isn't hidden among clutter: Don't clutter up your top navigation to the point that the logo is lost in the mess. Make sure it stands out from the rest of the header info. Links to home page: Logo should always link to the home page. Even if you have a "home" navigational link many users attempt to click the logo first. Unique … [Read more...] about The Best Damn Web Marketing Checklist for Your Site Logo
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers a handful of browser functionality and compatibility issues, as well as user interface with the site via the browser. Why this is important: The browser is (obviously) what we use to view websites. The goal is to give the visitor the best browsing experience possible, but we have to keep in mind that not all browsers are the same. We must make sure to accommodate different users, ensuring that they get the most value out of the site possible. What to look for: Visible address bar: Make sure the browser's address bar is always visible to allow the visitor to know what site and page they are on. Fully functional navigation tools: Don't take away the users ability to maneuver the site using the browser's navigational buttons (back, forward, view source, etc.) Visible status bar: Don't take away the status bar at the bottom of … [Read more...] about The Best Damn Web Marketing Checklist for Browser Issues
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This checklist covers various aspects of the domain and site URL structure, how they should be used and how to ensure proper site and browser functionality. Why this is important: The domain name is part of the identity of your business. The URL chosen can have a significant impact on brand identity and in a lesser extent, keyword ranking performance. However, how your site domain name and page URLs function can have significant impact on the crawlability of the site as well as overall visitor and traffic performance. What to look for: Short and memorable: Keep primary domain name short and, if possible, something easy to remember.No: creative-widget-solution-factory.comYes: widgetfactory.com Uses Keywords: Use targeted keywords in your business name, and therefore domain name.No: degeyter-enterprises.comYes: batterystuff.com Used in … [Read more...] about The Best Damn Web Marketing Checklist for Domain Names and URLs
Marketing a website isn't particularly difficult. It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either. There are so many factors and variables in play that at any given time that the job can be quite overwhelming. Obviously I can't address the issue of whether or not you have the skills or time, but I can help you out with the "what to do" piece of the puzzle. I've always been a lover of checklists, especially when it comes to getting things done. Especially when it comes to remembering what things need to be done! So over the last several years I've been putting together checklists for all kinds of things pertaining to website marketing. Below is my master website marketing checklist covering over 400 specific items over 23 topics. These topics include things such as website development, SEO, usability, accessibility, etc. This list doesn't cover any "how tos," … [Read more...] about The Best Damn Web Marketing Checklist, Period!