This guide covers what Google voice search is and how you can optimize your website for Google voice search. Let me share with you a surprising fact! About 60% searches are done on a mobile device. And this is changing the way people search. How? With more and more people using mobile phones to search, they often find it easier to do voice search than typing words in the search box. Data also suggest the same. According to the 2016 Internet Trends Report, voice search is gaining momentum rapidly. This simply means you need to think differently about content and voice search engine optimization as the future belongs to voice search. Before we get into the details of voice search optimization, let us first shed some light on Google Voice Search and its future. What Is Google Voice Search? Google Voice Search is a Google product, which enables users to do Google Search through their voice on a mobile phone or computer. Google Voice Search works like a personal virtual assistant. It will … [Read more...] about How to Optimize Your Website for Google Voice Search (Step-by-step Guide)
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Crawling and indexing issues can really put a damper on your efforts to rank well for a variety of competitive and non-competitive terms. Solving indexing issues is definitely an important step towards increasing your keyword ranking footprint. And, the more real estate you own by solving those issues, means you’re taking the next steps in realizing your long-tail efforts. Before I start with a problem site, I take a few measurements. Whenever you’re trying to solve a problem, you need to figure out where you’re starting from to make sure you’re helping and not hurting your efforts. I start by pulling a variety of data: Note the number of submitted and indexed pages from Google Webmaster Central. Generally, you need to submit a sitemap to get this data, and if you’re having indexing problems, this can really help. That being said, I don’t always submit an XML sitemap to Google. There are times to do it, and times to not worry about it. If I … [Read more...] about Solving Website Indexing Problems
Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web but the apps on your phone too… Then wouldn’t it be great if you could choose how you viewed the page when clicking through? Either on the mobile web or via an app already downloaded to your phone, which automatically opens up and serves you content from deep inside (say a news story from The Guardian app, or a public event on Facebook). It’s a multi-platform, channel agnostic world where everything connected to the internet can be searchable! And perhaps a powerful argument for not buying that WiFi enabled underwear drawer. Either way, the presence of apps in mobile search results are becoming a more common occurrence as developers can now allow Google to index their content from all over your mobile phone. So what does this mean for mobile users and app developers? Let’s answer a few important questions… What is indexing? Google … [Read more...] about What is app indexing and why is it important?
Today marks “Mobilegeddon” – as Google’s new update has been frequently called since the search giant announced its new algorithm back in February – which means that mobile-friendliness is officially a huge factor in search rankings. According to comScore research from the summer, smartphones and tablets combined accounted for 60 percent of total digital media time in May 2014, up 10 percent from the previous year. The new algorithm will reflect that growing trend, favoring sites with large text, easily clickable links, and optimized sizes that fit the smaller screen of a smartphone. Websites that aren’t mobile-friendly will be demoted in the rankings, which likely means a drop in traffic from a mobile audience. The changes apply to individual pages, not entire websites, notes Google in a blog post confirming today’s move. Brandon Prettyman, a website strategist from Utah, expects the smallest and largest companies to be hit the hardest. … [Read more...] about Google “Mobilegeddon” Has Officially Arrived
There are three main components to organic search: crawling, indexing and ranking. When a search engine like Google arrives at your website, it crawls all of the links it finds. Information about what it finds is then entered into the search engine’s index, where different factors are used to determine which pages to fetch, and in what order, for a particular search query. As SEOs, we tend to focus our efforts on the ranking component, but if a search engine isn’t able to crawl and index the pages on your site, you’re not going to receive any traffic from Google. Clearly, ensuring your site is properly crawled and indexed by search engines is an important part of SEO. But how can you tell if your site is indexed properly? If you have access to Google Search Console, it tells you how many pages are contained in your XML sitemap and how many of them are indexed. Unfortunately, it doesn’t go as far as to tell you which pages aren’t indexed. This can leave you … [Read more...] about How to check which URLs have been indexed by Google using Python