“Link building” is a bad word to most SEOs and online marketers. If you’re an agency who does link building, you get fired by your clients. If you’re an in-house SEO who does link building, you get fired from your company. If you do link building, your site gets hit with a penalty. However you slice it, link building is evil incarnate in the world of search engine optimization. Or is it? It seems to me as if SEOs have to tow the party line. “Link building is evil” and therefore, SEOs must act in like they believe link building is bad. Because SEO is still recovering from the smut of old link building days, we have to recover our reputation by declaring loudly, with the rest of them, that link building is horrible! But every SEO knows that link building is absolutely imperative for successful SEO (link goes to an article on the topic on my own site). We’re caught in the classic Catch-22 of modern SEO — the need and evilness of link … [Read more...] about What’s the Future of Link Building?
Website link building
I’ve always believed an online marketing campaign can only succeed by using a healthy mixture of several different tactics. I myself am a link builder, and I swear by link building. However, if you rely solely on link building to increase visibility, be prepared for failure. Not every webmaster is eager to link to other websites, and it can be a long time before you see positive impacts. So I would never suggest an exclusive focus on link building for your online marketing efforts, but I would also never suggest an exclusive focus on PPC, content marketing, email marketing, etc. Why would you hone in on one tactic when they can all complement each other so well? The spirit of collaboration is important. If you were to come see the Page One Power office, you could tell almost immediately by the way it’s set up that I’m a big believer in teamwork. All of our employees are divided into pods, where they are teamed with 2-3 link builders. Each of these pods sit within … [Read more...] about How Link Building Complements Other Marketing Strategies
Looking for link building opportunities requires creativity and a basic understanding of both marketing and psychology. You need to understand the behavior of your potential linkers and develop email pitches designed specifically for them. Your search for link building opportunities should consider the following: Relevancy. Closely related blogs are gold mines, as they not only provide links, but potentially access to clients/customers your brand is targeting. Obtainability. Can you get a link from the page? Do they list content or resources similar to yours? Capacity. Does your site have enough resources to get a link from the page/domain? Understanding these three important considerations will prevent you from wasting time by reaching out to irrelevant domains. A quick evaluation of the relevancy, obtainability, and capacity of your brand to get links can lead to an efficient link building campaign. In this post, I’d like to share a few link building opportunities you can … [Read more...] about 5 Link Building Opportunities for Blogs and Small Businesses
Search marketing matters. As the owner of a local search engine optimization (SEO) consulting agency, it seems to me that it’s almost every day I hear potential clients say things like, “Well, I can get SEO done for $50 a month” or whatever price-range they have been given by a previous guru. After being in the SEO industry for a fairly long time, I have met more than a handful of marketers who outsource their SEO and link building, and most of them think they are getting such a great deal, but from the looks of things, it seems to me that none of them are making any money through any of their online efforts. When looked upon from afar, there’s really no such thing as cheap SEO or cheap link building. Maybe it’s a good thing for those of you (close-minded) who “think” your’e getting a good deal, but the truth is, there’s no such thing as a cheap SEO plan. There are those who are very desperate, and they offer SEO services, as well … [Read more...] about Why There’s No Such Thing as Cheap SEO or Link Building
Despite what some in the SEO community will say, link building really hasn’t changed. Not that much anyway. Link building is, and always has been, the manual promotion of your website to another site. This version of link building has existed since Eric Ward practically invented the trade in 1994. My definition of link building isn’t the only one out there, though. There are others who think of link building as algorithmic manipulation and spam, devoid of any real marketing purposes. As far as I’m concerned, these tactics completely misrepresent real link building. Skewed by Spam I won’t deny that link building has an unfortunate past. There was an arms race of spammy links to manipulate Google’s algorithm, which confuses link building today with spam links of the past. For years and years, many people spammed in the name of link building. Before Google introduced the Penguin algorithm in April 2012, spam links threatened their business model. A search … [Read more...] about Link Building is Targeted, Manual Promotion
Last December, we at Yoast wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information to ensure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on our website, although link building is not the same (trade) as website optimization. And that is why we are pleased to present you with this post Christoph wrote for you. In this article, you will find practical tips and smart alternatives to dangerous link building strategies. Link Building Today: “Sweat Plus Creativity” Before the first Google Penguin update in 2012, people just wanted to build as many links as possible, using any available means. In the Penguin era the focus has shifted to white hat SEO – building trusted and powerful links. Is this easy? Of course it’s not! Building high quality links is no easy job. As Matt Cutts said … [Read more...] about Smart Alternatives to Dangerous Link Building Strategies
This week, the SEJ ThinkTank was joined by two of Page One Power’s project managers, Cody Cahill and Amy Merrill, for an informative presentation about how to help clients to build valuable links in 2016. This webinar was sponsored by Page One Power. The 45-minute presentation of Cody and Amy included a lot of great information about Page One Power’s teamwork approach to manual link building, their collective process, and why transparency lives at the core of building solid links. Why Link Building in 2016? Cody and Amy say that link building is still the core of Google’s algorithm in 2016. Back in 2012, link building was just a tactic, but it has now evolved as a core marketing strategy. They also said that great content and social media shares aren’t enough, but great content needs link building for it to work. Link building is essential in 2016, but it is also equally essential that it is done right. Building Relationships Just like any marketing initiative, … [Read more...] about #SEJThinkTank Recap: Real Link Building in 2016: Scaling Human Effort
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
At last month’s SMX West conference, it was clear that the Pigeon Update has caused a huge shift in the local search world. There were hardly any questions about citations this year — most of the questions related to site content and links. This makes sense, because according to the 2014 Local Search Ranking Factor study by Moz, the two most important local ranking factors are on-site signals and links. Content marketing is so prevalent nowadays, but it seems that many business owners are still confused when they actually try it. Remember: Creating content is not content marketing. The content is only the first step — you have to go market that content for it to be effective. While this should be clear from the name of the tactic, far too many businesses forget the second half of the equation. So, what’s the secret sauce? You’ve got to get links to your content. The entire purpose of content marketing is to get your content noticed. When this happens, your … [Read more...] about The Missing Link Building Tip For Local SEO
In a recent Google+ live hangout, Google’s webmaster trends analyst, John Mueller, answered a common question: “Is link building in any way good?” His answer was somewhat surprising. “In general, I’d try to avoid that,” he said, indicating that link building, long believed to be an essential process in SEO, is no longer advisable. Mueller elaborated on his answer, saying that Google does take links into consideration as part of its ranking algorithm, but that building links directly isn’t the right way to go about it. He stated that your goal should be to make sure your content “stands on its own” and easy for your users to share on their own blogs and websites. He also downplayed the importance of links, insisting that the ranking algorithm takes many factors into consideration, and building links might ultimately do more harm than good for your site. Links Doing More Harm Than Good? The short version of Mueller’s response is … [Read more...] about What’s The State Of Link Building For SEO In 2015 & Beyond?