7. For Triggering, select the Trigger that you Created Earlier 8. Save the Tag and Click Preview Mode After you’ve entered preview mode, open a new tab and go to your website. A small window should appear below and it will show you the summary of the tags that fired on that page. … [Read more...] about How to Track Outbound Link Clicks with Google Tag Manager
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Duplicate content on your own site. If the same content is registering in more than one place, you either need to fix it – as in the case of duplicate product descriptions on thin pages – or canonicalize it, such as when a dynamic search makes multiple URLs for the same page. Duplicate content on another site, part 1. This is when the other site was the originator of the content, such as when you copied manufacturer’s descriptions for products, or a content writer blatantly copied content. Remove the offending content and replace it with original content. Duplicate content on another site, part 2. This is when another site has copied your content. Chances are this won’t penalize you, but you may want to report it to Google nonetheless. … [Read more...] about A Guide to Auditing a Website’s Onsite SEO Health
Unsplash.com is one of my favorite free photo websites and all you have to do is visit the site to know why. As their website states, there are 10 new high-resolution photos added every 10 days and all images are licensed under Creative Commons Zero. Be sure to also check out Unsplash Instant for Chrome. (Tip: Arthur Weill created an Unsplash search, http://www.arthurweill.fr/Unsplash/en, which categorizes the images). … [Read more...] about 25 Places to Find Free Images Online
Each session is developed by a session coordinator who reviews speaking pitches and reaches out to knowledgeable people to assemble a panel. The session coordinator works with speakers to create a session where presentations support each other, rather than overlap. Formats also vary. Sometimes we have panels with multiple people or only one or two speakers. Some panels are all Q&A. Some feature presentations. We use several formats because different topics require different presentation approaches. That makes for the optimal SMX experience. … [Read more...] about Check out my BIG SMX East Preview. Then register & save!
Her recommendation was that, when doing outreach, it’s important to check whether the site you are targeting has authorship implemented, and if the author has a Google+ profile. While AuthorRank may not be officially in action yet, authorship is already prevalent in SERPs and impacting click-through rates. This is a factor that must be taken into consideration when it comes to link building efforts. … [Read more...] about 4 Link-Tastic Tips From SMX Advanced