QA (aka “Quality Assurance”) is the process by which you check all of the work done on your website before you release it to the rest of the world, including the search engines. QA is hard enough to do on “normal” feature releases, but for some reason whenever there is SEO involved it gets even harder, usually because the team has not adopted SEO as a part of its everyday process. Screwing up QA on SEO features can mean losing a lot if not all of your traffic in the flick of a switch. … [Read more...] about #1 Search Engine Ranking Factor: SEO QA
Website search engine ranking
Submit to the search engines. As always you will want to submit your new pages to the mainstream search engines and directories. In addition, look for specialized, topical directories that deal with your particular subject. There are also many general business directories available. … [Read more...] about Improve Search Engine Ranking With Topical Articles
Rankings are a great way to generate traffic, and they should not be ignored. But, they also should not be obsessed over. It's time to start looking at the bigger picture. Look beyond which keyword is ranking where and dive into your analytics to find out where your conversions are coming from and what you can do to improve those. … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
Your competition will be doing all they can to displace you or keep you from moving up in the search results. With that in mind, you then need to do utilize every possible avenue that will help you move past your competitors. Eliminating search engine ranking killers such as these is the first step in a long journey to your goal. … [Read more...] about 5 Search Engine Ranking Killers You Want to Avoid at All Costs
Design and usability, website navigation structure, readability, ease of content consumption, are all important elements to consider here. Understand how landing pages can be optimised to dramatically improve conversion rate and sales. Learn how to make your website visitors spend more time on your site. … [Read more...] about How psychology affects a website’s search engine rankings