When we talk about search engine optimisation (SEO), we usually focus on keywords, content, technical SEO factors, on-page optimisation, and backlinks. But SEO is much more than that. At its core, search engine optimisation is about providing the right content to the right audience at the right time. It’s about understanding what your readers want and then presenting it in the most appropriate and effective way. This is why SEO is more about marketing psychology than it is about keywords and coding. In this blog post, we will see how psychology affects a website’s search engine rankings and the overall SEO strategy, and what you can do to make sure you are doing it right. Knowing your website visitors and customers In search engine optimisation, the most important thing to understand is your customers. Who are they? What do they want? What are some of the biggest problems they are facing? What are they searching for? Why do they search for certain keywords, products, and … [Read more...] about How psychology affects a website’s search engine rankings
Website search engine ranking
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world - other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site. How do I increase link popularity? Building link popularity is hard work. You've searched endlessly. You've sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity. What are the benefits of writing articles? Think about it. If you write articles, you get to use them on your website and you build your website content. You can also submit your articles to other sites. With both methods you get a lot in return: You build your content. More is better when it comes to site content. You promote your website. With more keyword-rich text on more pages, you will increase the number of pages … [Read more...] about Improve Search Engine Ranking With Topical Articles
Search engine rankings are powerful. Ranking at the top of a search query can add commas to your business profits. So how do we focus on the right things to secure our place at the top of search engines? I cover the details in this post. This is excitement for an SEO. Rankings and Reporting. Watching the SERPS do their work. The thrill of victory is few and far between. What does it take to make a site grow forever? The Typical Discouraged Search Engine Ransack Crisis Begins When you start a website, you want traffic. You want people to share every post. Then you expect their friends to share and visit. You expect people to come flocking from all ends of the earth to read your amazing website. You even expect to make money and fast. Unfortunately, most of us have experienced that moment of hitting publish and hearing crickets. Tweet this if you know that feeling! Then we get that one amazing email. A comment on your blog is on hold for moderation. Excitement feels every ounce of your … [Read more...] about How to Get Results From Search Engine Rankings
Brian Dean of Backlinko conducted an experiment with 1 million Google results to determine which factors help web pages appear on the first SERP and I’ll be discussing two of those ranking factors here: Dedicated IP address – page or site’s speed SSL Certificate – HTTPS 1. How a dedicated IP address affects your search engine rankings Every online business uses a hosting company and most of the time pay no attention to what kind of IP address was assigned to their hosting account, be it a “dedicated or shared hosting IP address.” There are two types of IP addresses in the web hosting industry and they are: Shared IP address: this means there are numerous websites sharing the same address. The hosting server determines which website is requested by the URL entered. Dedicated IP address: this means a website has its own IP address. Typing in the URL of the website or its IP address would bring you to the same website. Mind you, there are … [Read more...] about How a dedicated IP address and SSL certificate affects your search engine rankings
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?