Alexander Sadovsky – Head of Natural Search at Yandex, confirmed at the Bynet conference in Minsk Belarus today that Yandex will be changing the way links are handled in its algorithm for commercial queries in the Moscow region. He says that Yandex was disappointed with the inertia shown by the search industry, which showed only a 16% reduction in the acquisition of paid links even despite them being told that Yandex was ignoring them.In order to force the issue, Yandex has decided to give negative scores to the ‘dishonest’ practice of buying links – and to balance that will also be adding positive scores to good quality natural links. … [Read more...] about Yandex: Links To Return To Our Search Ranking Algorithm
Website search ranking
The problem is, none of these are valid reasons to justify achieving a #1 search engine ranking. Sure they all have merits, but those merits don't translate into deserving better rankings than your competitors. … [Read more...] about Destination Search Engine Marketing, Part I: Do you Deserve Top Search Rankings?
But in general we do use this kind of information for evaluating algorithms. That is the kind of thing we’ve been talking about in the past as well. We do experiments all the time with regards to the search results, with regards to the rankings and part of the way to do experiments is to see how people react to those experiments. … [Read more...] about Google: We Don’t Use Click Data Directly For Search Rankings
David Mihm steals top honors this week with his article "Local Search Rankings Factors." Sage refers to the post as the definitive local search document, thus far. David picks the brains of the top 20 local search experts to help determine what the most important factors are for local search. He created a scale of negative five to positive five that he uses to rank topics on how important they are to impacting your rankings. With a total of 47 different criteria listed, David not only tells you how the experts ranked them, but he also tells you how much they agreed or disagreed upon their importance. Topics discussed range from the "General importance of claiming Local Business Listing" to negative factors like "Listing multiple addresses on website." … [Read more...] about The Definitive Local Search Rankings Document
The CEO of Google during his testifying to Congress about user data (how the search works) said that there were 200 ranking signal factors, but he only mentioned 3 of them: relevance, freshness, popularity. Would you like to mention several more ranking factors? <3 So I will be able to implement them on my website and get better rankings.He responded saying local, RankBrain, pageRank/links, language, and he added "pornyness." … [Read more...] about Google Search Ranking Factors Include “Pornyness”