Produce a ton of content and get ranked in Google. This, again, is a whole topic I can’t just cover here; entire websites are dedicated to it. But hey, if you’re looking to provide SEO services for clients, the first thing you should do is be able to provide it to yourself.Offer some free tools. A free SEO audit can be a hook to sell services to fix the problems it finds, though you never want to make up problems like those fake malware scanners do. That turns a business into a scam. You can also offer free trials of your services at various levels.Give away information. It’s easy to write resources, in the form of blog posts, white papers, ebooks, and detailed guides. Or, should I say, it’s easy to pay someone else to write those so you can give them away. The better your free resources, the more clients will trust you to know what you’re doing.Reach out to “competitors” and make partnerships. Maybe you want to focus on small bed and breakfast … [Read more...] about What Do You Need to Start Your Own SEO Company?
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Sure, you could have an entire keyword group for cat food, one for dog food, and one for bird food, but if they all point to one generic pet food landing page, you’re going to have a low relevance score. It’s a better relevance score than if you pointed just at your homepage, which is higher still than if you pointed it at a page for industrial plumbing valves or something, but it’s still not truly relevant. The more specific you can be with your landing pages, the better. … [Read more...] about Does Your Website’s SEO Affect Your AdWords Quality Score?
Hopefully it’ll be published this August. I’m finishing the secondary editing, I’ll bounce it to another editor and then I’ll be the final editor. The layout and cover design will be done next week. After that, it’s just a matter of costing and paper picking with the printer and we’re good to go. Soft copies will be out sooner though and will be colored, so I think it’s better to get the soft copy. It’ll be on my website’s sidebar when it’s available for purchase. … [Read more...] about Tips of Starting an SEO Company: Interview with Sean Si
Google's Matt Cutts posted on Twitter a link to Eric Goldman (a guy who knows his legal SEO stuff) story about how a law firm sued their SEO company. Not necessarily for not achieving the rankings they wanted but rather for violating Google's webmaster guidelines and/or using spammy techniques. … [Read more...] about Law Firm Sues Their SEO Company For Using Spammy Tactics
As more and more of the business world are coming online, business owners are realizing the potential of online and search engine marketing. The low cost of the Internet and promotion makes it easy for people to setup websites and market their scams through email or the search engines. While the chances of eliminating these scams are low, we can reduce the amount of companies and people that lose their money to these scams by education. Before making any decisions or paying any money, make sure to do your research and ask questions from multiple companies. … [Read more...] about Spotting a Phony SEO Company