Create Your WebsiteI don’t have a lot of advice on creating your website. Look at what exists, figure out what direction you want to go, and pay a developer to make it for you. Integrate whatever dashboards you need, figure out your client communication channels and reporting methods, spin up a blog. There’s a lot going on with web design. It’s such a big topic you should really look into a few blog posts on that subject alone, rather than a couple paragraphs I throw together. … [Read more...] about What Do You Need to Start Your Own SEO Company?
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What Goes Into Quality ScoreYou quality score for AdWords is a measure tied to your account as a whole, and it’s affected by a bunch of different factors. Those factors depend partially on your site and partially on your ads. In fact, a big part of your quality score is how well your ads match your site content. This is primarily in place to help prevent instances where someone advertises for shoes, but their link takes you to a shoe-themed slot machine app. Even if it’s technically potentially relevant, no one realistically wants to click that ad. … [Read more...] about Does Your Website’s SEO Affect Your AdWords Quality Score?
However, I think local SEO has changed not so much because of the internet connection but more because of how Google is shaping its algorithm. Google is trying its best to clean spam from the SERPs. Of course, it’s a busines and will always put its interests first–and that’s one reason why they took away the author’s picture from valid Google+ authors in the SERPs. Their ads were losing click-throughs and they needed that.. … [Read more...] about Tips of Starting an SEO Company: Interview with Sean Si
The action is based on the fact that, at the time that the Defendants were promoting this marketing scheme to the Victim Firms, they knew that the techniques they proposed to use were in violation of the guidelines already well-established and published by Google; knew that Google was moving rapidly to crack down on violators; knew that use of these techniques would not only fail to enhance the likelihood that the Victim Firms would rise in Google’s rankings but would actually be downgraded to the point where the websites being used by the Victim Firms would become “contaminated” for search engine purposes; knew that they intended to use automated programs rather than direct personal effort to create the appearance that links to the Victim Firms webpages (the key to rising in search engine rankings) were being generated in the numbers represented; and knew that they intended to cloak their schemes in allegations of “trade secrets” to avoid the balance of … [Read more...] about Law Firm Sues Their SEO Company For Using Spammy Tactics
It is no secret that the search engine optimization industry has its fair share of phony companies that make claims of service and results of the same nature. The majority of the Internet community can identify the characteristics of these companies, their websites, and their claims and slogans, but there is still a considerate amount of people and potential SEO customers that do not know how to spot one of these companies. Below we will identify some of these characteristics and signs that will help you to avoid these companies and in turn avoid losing your money to these companies. … [Read more...] about Spotting a Phony SEO Company